As mentioned in an earlyer post, danish companies are just about to discover corporate blogging as a coomunication tool with many purposes. However, the picture is slightly different when you consider the danish music business. Every band with worth mentioning has a profile on Myspace, and here blogging is a very central feature. Bands of all kinds use blogging to reach their audience and to make the audience feel like a part of the bandlife. It has become one of the most important ways to mobilize an audience and to create a hype in the music business. More important than the website itself. And no wonder! It’s the perfect way to communicate with fans, giving them a chance to see what is going on when the band is not on stage. And in the long process of making a record, it’s a perfect way to remain contact with the audience.

For example I have a friend who plays in the danish band Entakt. They are just about to to finish their debut album, and that’s what takes most of his time right now. But I feel like i’m allmost with him and the rest of the band during the proces, as I follow them on their weblog. Through their many activities on different blogs, they have created a great interest in their product before it’s even finished. Not bad. Not bad at all. I think we could all learn something…

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