Yesterday I spoke with Jacob Benbunan, CEO of Saffron Consultants, who works with corporate branding and country branding (Chairman at Saffron is brand-guru Wally Olins whom I met earlier). One of the countries that Saffron is working with is Poland. I asked Jacob if an organization can have any single identity when there are 40 million members of the organization. And what the difficulties are when the client is only sure to be in charge for four years?
Hear The Talk: STAGISTALKS Jacob Benbunan [15:50 min, 10,9 mb]