New knowledge base in London


The last few weeks has been the first, in my new position as both a member of the Stagis team and as a master student in London. I had the privilege to be accepted at Central Saint Martins College of Art and Design’s MA in Communication Design. The school is located in Clerkenwell and Holborn in the center of London and is a part of University of the Arts London. The course is focused on developing designers who question and develop the communication design scene, work with concept developments and problem solving instead of focusing on particular practices.

And how does being in London match with me still working as a designer at Stagis? During the week I will be in close contact with the colleagues at the office in Copenhagen, and I try to be present at the office as often as possible, in order to work on projects and stay in touch with clients. In the meantime I work from London, with the kind help from Skype and other technology wonders, which makes it possible for us to maintain our work processes and work as we use to!

Of course being both a student and a professional requires a hole lot of time, and the work load will probably be a bit more that I’m used to, but as this an amazing opportunity for me to develop my practical and theoretical design skills, I’m convinced it’s worth the work. Central Saint Martins is considered one of the best design universities, and I already had the pleasure to be enriched by interesting lectures and skilled tutors.
The shaky image above is from one of the lecture hall’s: To thine own self be true – a Shakespeare quote I used to see every day on the wall at Stagis.

Study focus
My major interest and motivation to do a master, is to study the relation between theory and practice related to identity design. At Stagis we always investigate the indicators of authentic organizational identity before we develop identity design. At Central Saint Martins I will focus my studies towards the way we map or survey the identity, and then how the collected data is transformed to a concrete design proposal. The particular process of mapping and translation is in my opinion a very interesting and important phase of the design process, and I’m aiming towards improving myself as a designer and this area in particular.