Monthly Archives: December 2012

December 12, 2012
City branding, Design and Identity

Kolding has decided on a new vision

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On December 10th Nikolaj, Esben and I were in Kolding, presenting the vision for the town council. I was exited to learn if the town council of Kolding would pass the new vision, which Stagis has been working at over the last couple of months. You might already have read about it in earlier blog [&h ...
Branding, Communication, Jobs

2 Kommunikationspraktikanter til Stagis søges for Foråret 2013

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Corporate branding, projektledelse og kampagner Har du behov for praktisk erfaring med corporate branding, kommunikation og kampagner? Savner du et solidt indspark til din teoretiske læring? Ønsker du et praktikforløb, som fokuserer på opbygning af corporate brand ...
December 4, 2012
Branding, Communication, Creativity and Leadership

Surfing adds value to Thisted

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The municipality of Thisted in Denmark has a lot to offer, and the citizens are realizing the potential of hosting a World Cup for Windsurfers. ”While a number of municipalities in Denmark engages with expensive – and often ineffective – advertising, Thisted municipality and the other ...
November 30, 2012
Creativity and Leadership, StagisLife

Anniversary party – when Stagis turned 15

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With the office back in place, we would like to thank all the lovely people who dropped by to celebrate Stagis last night. Thank you for all the nice flowers and presents and a special thank you to the all the people who contributed with interesting perspectives on the recent 15 years of Stagis. Esp ...
November 29, 2012
Talks and events

A new vision for the city of Kolding part 2

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In an earlier post Nikolaj addressed our cooperation with Kolding and the seminar back in October on which Kolding’s authentic strengths was found. The purpose here fore was to find a solid basis for the development of a new vision for the city of Kolding. With the authentic strengths in place, th ...
October 30, 2012
Anthropology and Culture, Authenticity Book

Can Danske Bank build trust while cutting costs?

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Over the past few months the largest bank in Denmark, Danske Bank, has been deploying a new strategy which involves cutting 2.000 jobs and closing some 75 – 100 branch offices. Today the CEO, Eivind Kolding, claims that the bank wants to “build trust”. A statement that seems rather ...
October 26, 2012
StagisLife

Stagis Turns 15 and Welcomes New Members of the Family

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This summer our new design director, Christian Leifelt, joined the team. Christian is an experienced graphic designer, art director and artist, who has been specializing in developing visual identity for the past 15 years. After receiving his degree from The Royal Danish Academy of Fine Arts, he joi ...
October 1, 2012
City branding, Creativity and Leadership, Design and Identity

A new vision for the city of Kolding

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The city of Kolding is about to undertake a great journey towards a new vision, in order to put the city on the map and make the city more attractive to future newcomers. We are proud to say that we will help Kolding reach their goal. Recently we hosted a seminar in Kolding for one […] ...
September 29, 2012
Communication

Is authenticity simply another word for history?

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Nikolaj recently spoke at an alumni event at ESADE, the leading Spanish Business School in MBA and Executive Education in Barcelona, Spain. See video teaser to the event here (Nikolaj’s presentation on video coming soon) Nikolaj speaks about the need for brands to embrace authenticity as a va ...
September 28, 2012
Anthropology and Culture, Communication, Design and Identity

A good bus driver makes the difference

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What makes your public transportation experience a good one? There are obvious factors like on-time arrivals and clean vehicles, but for most of us a good service from the man or woman at the wheel is of equally high importance. The public bus transportation industry in the greater Copenhagen area h ...
September 14, 2012
Communication, Design and Identity

Facebook users cheer the kindness of a bus driver

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Since 2009 we have been working on the project ’Chauffører med karaktér’, a project dedicated to creating job-satisfaction and pride for bus drivers in Copenhagen. Recently, the project has been extended to include the rest of Sealand. Besides focusing on instilling pride and job-satisfaction ...
June 29, 2012
Anthropology and Culture, Branding, Creativity and Leadership, Jobs

Copenhagen wins European Green Capital Award – with help from Stagis

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Friday night it was officially announced that Copenhagen is awarded the title of European Green Capital 2014. The title is awarded by the European Commision in Bruxelles and given once a year to the city in Europe that shows the most initiative and innovation in creating green, sustainable solution ...
June 27, 2012
Authenticity Book

”The Authentic Company” receives yet another five star review in Danish business paper Børsen

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The reviewer, business commentator Henrik Jørgensen, had his doubts when he first heard of authenticity as a concept for improving the business of a company. However, after reading ”The Authentic Company”, he acknowledges the topic and the book as a useful tool to highlight internal strenghts i ...
June 19, 2012
Authenticity Book, Branding, Talks and events

Revisiting Authentic Branding – Conference at Copenhagen Business School

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Last week I had the pleasure of speaking at a conference at Copenhagen Business School (CBS) together with my good colleague and dear friend, professor Majken Schultz. As always it was a great experience to share my theory and experience with an interested and engaged crowd, who were keen to learn m ...
June 5, 2012
Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

One step, two stops and thousands of messages closer to finding “Bus driver of the year”

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How can text messages create better public transportation? Well, they can’t. Not on their own anyway. But if the text message campaign is a part of a larger project on delivering a high level of service and better travel experiences for the passengers it starts to make sense. The project “Bus dr ...