Why do you feel attracted to someone and fall in love? And how do you create a beautiful brand that will attract new customers? Is there any connection between being attracted to a person and a brand? Meet two inspiring speakers who will share their perspectives on how branding can be used to improve the attractiveness of brands, as well as how you can attract more users or customers to your product or service. Join Re:attract on November 24 at 3.00 pm and learn what customers get attracted to and how you can use these insights in your communication and branding activities.
Meet the speakers at Re:attract:
Jesper Clement has spent the last 10 years understanding the patterns of the consumers visual attention and behavior. As a member of the Decision Neuroscience Research Cluster (DNRC), at Copenhagen Business School, Jesper knows all about how eye-tracking and brain scanning reveals the consumers’ unconscious decisions. At Re:attract, Jesper takes you on a guided tour into the mind of the consumer and provides crucial insights into why consumers act the way they do and what that means for marketing and communication activities.
In a society characterized with an overload of communication and low consumer interest, it becomes increasingly difficult for brands to secure the attention, relevance and consumer engagement. With over 16 years of experience as corporate advisor in the fields of strategy development, branding and marketing, Stagis new Managing Director Henrik Binzer will refine this challenge, and present an approach to how brands can both be attractive and meaningful.
How do I join Re:attract?
Join Re:attract on November 24, 2016 at 3 pm by signing up no later than November 21, 2016. Feel free to bring a friend or colleague – just make sure he/she sign up as well. We look forward to seeing you at an inspiring and engaging afternoon. Please note that the presentations will be held in Danish.