Please notice the new date for the event: November 22.
How do you transform purpose from buzzword into a powerful strategic tool? At Re:define we investigate how a clearly defined purpose sets the strategic direction and creates a strong core narrative, with potential to be translated into everyday practice. We discuss how some of the strongest brands have a purpose that impacts employees, customers and the entire gobal society, and why that makes those brands superior.
At Re:define you can meet the speakers:
Birgitte Qvist-Sørensen, who is the General Secretary of DanChurchAid (Folkekirkens Nødhjælp), will take us through the organisations journey towards redefining their brand and a future strategic direction. She will talk about the process of redefining DanCurchAids purpose and core narrative in order to be the best version of itself. Birgitte will also share her experience of what value it has brought the brand, the management, the employees and last but not least the people DanChurchAid help all over the world.
Nikolaj Stagis, Director of Strategy at Stagis, will talk about why a purpose is important for the organisation and its brand. He will explain how the purpose and core narrative flows through all layers of the organisation, and affects how the management sets the direction: How the work is carried out, how the organisation communicates and how customers perceive the organisation. With examples, he will show us how some of the strongest brands have a purpose that has impact on several levels, by affecting the individual, the local community and the global society.
Please note that the presentations will be in Danish.