Branding – Stagis

The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...

June 11, 2019

Branding, Corporate Social Responsibility (CSR), Purpose

EAC Foundation focus purpose for higher impact in new strategy

A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundation develop a focused youth strategy, finding ways of supporting business students and the next genera ...

April 11, 2019

Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...

February 6, 2019

Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...

December 6, 2018

Branding, Creativity and Leadership, Purpose

Your business has the potential to change the world

In the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. I have written one of the chapters, in wh ...

November 16, 2018

Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

By Linn Ørneborg

Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...

December 12, 2017

Do you have the patience to position your corporate brand?

Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...

December 5, 2017

Revitalizing the IT consultancy brand ChangeGroup

With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...

December 1, 2017

How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...

Re:define your brand from a clear purpose

By Mathias Poulsen

October 17, 2017

Branding failures and successes on Facebook

Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words. It’s a unique opportunity to interact with stakeholders and even learn about their needs and behaviours through useful data. If done right, Facebook can work magic on a brand by unf ...

September 14, 2017

Re:define your purpose and let the organisation become the best version of itself

Please notice the new date for the event: November 22. How do you transform purpose from buzzword into a powerful strategic tool? At Re:define we investigate how a clearly defined purpose sets the strategic direction and creates a strong core narrative, with potential to be translated into everyd ...

June 19, 2017

Branding, Design and Identity, Other

Getting start-up company ready to run at full capacity

When parents are out of work and their children don’t go to school, both the family and society suffers. Each year, families without jobs and low school attendance cost the Danish society billions. Public Capacity is a startup company looking to make real changes in our society. By introducing a n ...

June 8, 2017

Re:act your brand through powerful experiences

How do you create a brand that your customers and employees can feel and build a relation to? At Re:act we invited some of the most experienced speakers to give their take on how to engage employees and spark the desire of your customers. Alfred Josefsen Leadership guru and former CEO at Irma, Alfre ...

May 22, 2017

Reducing complexity in a sea of stakeholders

The annual report presents an opportunity to tell the story of your company’s brand and communicate not only numbers and figures but equally important the company’s identity. We developed Hedeselskabets new purpose and visual brand concept and for the past three years, we have helped them ...

May 2, 2017

Anthropology and Culture, Branding

Employees at Folkekirkens Nødhjælp develop new organizational values

Since October, we have worked closely with Folkekirkens Nødhjælp (DanChurchAid) on defining their brand and future direction. The next step in their transformation involves the development of a new unifying set of organizational values. Throughout the development process we invite employees and s ...

April 25, 2017

Re:act your brand to make it jump off the white pages and into real life

Creating a truly vibrant brand means implementing the appropriate behavior and creating a culture that runs through the entire organization – from management to staff and all the way to the customer experience. At Re:act, we focus on the necessity of living the brand in all aspects of the organiza ...

March 1, 2017

Branding, Creativity and Leadership

Potentials and pitfalls in acquiring the Pihl & Son contracting brand

Investors are breathing new life into the well known Danish developer brand Pihl & Son which went bankrupt in 2013. Now owner and board member of LM BYG, Carsten Mindegaard, has teamed up with an investor and bought the intellectual property rights from the bankruptcy estate. Together they are ...

December 12, 2016

Authenticity Book, Branding

“Den autentiske virksomhed” book at special holiday rate on our new online shop

It’s the holiday season and we thought we’d give you an idea for a present and a special seasonal offer on my book Den autentiske virksomhed (The Authentic Company) which will go on sale in our own new online shop this week on www.nikolajstagis.dk. Den autentiske virksomhed is a great ...

December 7, 2016

Smith Law is a newly founded law firm that specialises in areas of restructuring and insolvency law, corporate and commercial law and litigation and arbitration. In other words, Smith Law provides their clients with legal support in rough weather. We have developed the idea and concept behind Smit ...

Visual identity for law firm supporting you in rough weather

By Torben Slothuus

November 28, 2016

Re:attracting consumers through meaningful brands

How do you create beautiful brands that will attract new costumers? At Re:attract, we explored the behavioral patterns of consumers, and through inspiring cases we learned how to use these insights in communication and branding activities. Finding your stripes Associate Professor Jesper Clement too ...

November 3, 2016

Medinge Group discuss conscious brands at Copenhagen Business School

In their new book Brands With a Conscience, the international branding think tank Medinge Group promote the need for conscious brands. During their first visit in Copenhagen, Medinge Group and Stagis co-hosted a branding conference at Copenhagen Business School where the participants learned more ab ...

October 31, 2016

Branding, Corporate Social Responsibility (CSR)

Folkekirkens Nødhjælp renews their identity with Stagis sponsorship

We want to help the World’s poorest people get a better future. But Stagis is not the most efficient team to go to Syria or Ethiopia to help out getting food or building schools. Instead we are going to make a difference in the World by using our competencies to help Folkekirkens Nødhjælp ...

October 28, 2016

Anthropology and Culture, Branding

Revitalizing the brand purpose of the Danish Association of the Blind

Fighting for the visually impaired for more than a century, the Danish Association of the Blind has a strong purpose – one that other brands would kill for. Just as we try to understand and make sense of the people we meet, we also try to make sense of the companies and organizations we encoun ...

October 14, 2016

Stagis to transform the Fisheries and Maritime Museum

The Fisheries and Maritime Museum (Fiskeri- og Søfartsmuseet) has joined forces with Stagis as a part of the museum’s vision to create experiences that people speak about. Traditionally, fishery have been one of the most important industries in Denmark, and today the museum is one of the most inf ...

September 26, 2016

Creating local and global brand value: Watch the Medinge conference videos

The international branding think tank Medinge Group and Stagis co-hosted Medinge’s fist meeting in Copenhagen. The meeting was held as a full day conference at Danish Design Centre and focused on how brands create local and global value. During the event, Medinge member Peter Brown, Simon Paterso ...

September 12, 2016

The internationally acclaimed architect from BIG, David Zahle, joined us at Re:position to talk about how their work with positioning cities and regions. During his inspiring talk, David took us through some of BIG’s amazing projects and told us how they always try to challenge the starting poin ...

Re:positioning through clever design and bold choices

By Oskar Stokholm

August 3, 2016

Brands With a Conscience Conference in Copenhagen September 15 and 16

Businesses and organizations are meeting new demands and new opportunities as users, customers and citizens want conscious and humane organizations, services and products. The international branding think tank Medinge Group invites you to two inspirational conferences themed by Medinges new book “ ...

July 15, 2016

The fine art of Re:positioning the brand

To make it in today’s business environment, characterized by emerging trends, a rapidly changing media landscape, evolving consumer needs, and fierce competition, brands need to constantly evaluate and redefine their market position. At this Re:garding event some of the most skilled speakers join ...

May 16, 2016

Celebrating 150 years of green innovation

This spring Hedeselskabet celebrated its 150-year anniversary. For the grand event with prominent guests such as Her Majesty, The Queen of Denmark, Margrethe II, we designed a wide range of elements expressing the identity of Hedeselskabet and it’s illustrative history. Hedeselskabet celebrated th ...

May 3, 2016

Authenticity Book, Branding, Talks and events

Brand innovation workshops in collaboration with Danske Bank

By Oskar Stokholm

Danske Bank and Stagis have been co-hosting two exciting brand innovation workshops during the past week. The events took place in the beautiful setting of Visit Carlsberg, the original art gallery of the founders of the Carlsberg Brewery. CEO Nikolaj Stagis talked about defining your authentic br ...

April 6, 2016

Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

By Oskar Stokholm

Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...

February 26, 2016

The ecological municipality Lejre works with Stagis

For the past few years, Lejre Municipality in Sealand, Denmark, has been known as “the ecological municipality” and – more recently – known for an extraordinary ability to involve citizens and create social and communal, local activities. After a public tender at the end of 2015 we a ...

February 23, 2016

Branding, Communication, Creativity and Leadership, Talks and events

Start-Up, Restart and a new beginning

What does it take to start up a new company? Is it possible to start your life over as an ex-convict? And how do you restart a brand in a more authentic way? These were some of the questions raised and answered at our first Re:garding event of 2016. The subject of the event was […] ...

February 22, 2016

Branding, City branding, Corporate Social Responsibility (CSR), Design and Identity

Identity for a brand with a conscience: Medinge Group

By Torben Slothuus

Medinge Group is a nonprofit think tank of brand experts and visionaries from all around the world. The purpose of the Group is to influence business to become more humane and conscious in order to help humanity progress and prosper. The belief of the think tank is that organisations have a broad re ...

February 2, 2016

We recently designed this new logo for a French startup company called Otodeck. Otodeck is a platform for driving schools that helps to increase visibility on the Internet and attract new customers who would otherwise not have known about a particular driving school. We created a typographic logo ...

Logo for a French startup who will get you on the road

By Torben Slothuus

November 16, 2015

The season for annual reports is just around the corner, and maybe it´s time to rethink the starting point and value creation of your companys annual report? The annual report is a unique opportunity to communicate values both internally and externally – an opportunity to tell the story of th ...

The season for rethinking the annual report?

By Katrine Ytzen

October 30, 2015

Anthropology and Culture, Branding, City branding

Engaging the citizens of Halsnæs Municipality

Halsnæs chose to join forces with Stagis in July on the project of developing a new vision for the municipality. The aim is to strengthen their position and create a political vision that can work as a platform for developing the place and making the area more attractive to new inhabitants and comp ...

June 4, 2015

Kommunebranding bliver holdt i efteråret, og vi vil gerne have din hjælp til at udvikle det. Vi har tidligere udfordret kommuner og virksomheder med at skille sig ud fra mængden. Og i 2014 var næsten halvdelen af landets kommuner og en række private organisationer mødt op til en dag fuld af ...

Hjælp Stagis med at udvikle Kommunebranding15

By Anders Budtz Søndergaard

May 28, 2015

Nikolaj Stagis will share his insights into authenticity and branding on Friday 29th May 1pm-2pm in London at Uffindell’s event The Catalyst Club. Uffindell is an international brand agency with offices in London and New York. With customers from the ranks of HSBC, British Computer Society and ...

Nikolaj Stagis at Uffindell

By Kathrine Simonsen

May 13, 2015

Anthropology and Culture, Branding, Design and Identity

King of the social media hill

By Kathrine Simonsen

With Facebook’s recent change in its algorithm to focus more on content made by friends, rather than content from pages, it seems that Facebook wants to reposition its claim as king of the social media hill. This is particularly evident with the exquisitely executed campaign, ”Friends”. As ...

March 10, 2015

The LEGO Group announced its best annual financial results on February 25th at a press event in Billund, Denmark. An increase in sales by 15 percent in 2014 resulted in an operating profit of 9.7 billion DDK. A result so satisfactory, it was presented by the CEO in song: “Everything is awesome.” ...

Everything is awesome when you can sell toys to grown-ups

By Anders Budtz Søndergaard

November 27, 2014

How Santa Claus got dressed in Coca-Cola’s colours

Christmas is just around the corner and the time holds a special meaning for most people. And no Christmas without gifts, rice pudding and of course, Santa Claus, who is known and loved by children all over the world. Santa Claus is an icon – and one of the strongest examples of what branding ...

November 23, 2014

Branding, City branding, Talks and events

Det sagde deltagerne om Kommunebranding14

By Mikael Hallstrøm Eriksen

I kølvandet på Kommunebranding14 konferencen udsendte vi et evalueringsskema til alle deltagere, så vi kan tilrettelægge en endnu skarpere konference næste år. Vi har indsamlet svar fra 40 % af deltagerne – så stor tak til jer, der har brugt tid på at udfylde skemaet. Ikke overraskende arb ...

November 22, 2014

Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity, StagisLife

Stagis helps Jawin Safe Trip prevent drunk-driving

Christmas beer and Christmas dinners is upon us in the festive season of Christmas, where it can be difficult to know, how much alcohol you have consumed. The alcohol culture around Christmas time is dangerous, especially on the roads, where drivers venture out with residual alcohol in the blood ...

November 12, 2014

Branding, City branding, Communication

Fra det første kys til kommunal branding

Der var stor interesse for Kommunebranding14 – også fra mediernes side. Det betød bl.a., at Jyllands-Posten var til stede for at dække konferencen. Læs her artiklen i Jyllands-Posten 12. november 2014 om konferencen Kommunebranding14. Fra Jyllands-Postens artikel i dag: Kommunerne leder ef ...

November 9, 2014

Anthropology and Culture, Branding, Design and Identity

The Municipality of Varde found their vision: At one with nature

By Mikael Hallstrøm Eriksen

November 3rd the new vision of the Municipality of Varde was officially approved by the City Council. The vision places nature at the heart of the municipality’s plans for the future, and is a result of a 7 months journey through the natural and cultural landscapes of the municipality in search of ...

November 8, 2014

Mere end sild og rundkirker

Artikel i Danske Kommuner 6. november 2014. Folkemødet sætter fokus på den politiske samtale og udvikler dansk politik, og det tjener Bornholm kassen på, fordi det giver øen værdifuld medieomtale.Hvert år i juni måned bliver danskerne i fire dage bombarderet med fotos og tv-indslag fra Folke ...

November 7, 2014

Branding, City branding, Creativity and Leadership

Økologi har brandet Lejre

Den 11. november kommer Lejre Kommune og taler på Kommunebranding14 om, hvordan de er lykkedes med at blive “Den Økologiske Kommune”. I den nyeste udgave af Danske Kommuner pryder Lejres borgmester Mette Touborg forsiden og fortæller i en længere artikel om, hvordan Lejre har formåe ...

November 2, 2014

Branding, City branding, Talks and events

Hør om tre af vores taleres forventninger til Kommunebranding14

By Mikael Hallstrøm Eriksen

På Kommunebranding14 har vi samlet tre stærke eksempler på danske kommuner, der har knækket koden og været succesfulde med at implementere deres vision politisk og praktisk. Mød borgmestrene fra hhv. Lejre, Bornholm og Varde og hør hvad de glæder sig til at opleve på konferencen ved at tryk ...

October 29, 2014

Branding, City branding, Communication, Creativity and Leadership, Design and Identity, StagisLife, Talks and events

Danish for progress: Smilet blegnede aldrig

Borgmester Jacob Bundsgaard (S) ændrer nu Aarhus Kommunes brandingstrategi for tredje gang på otte år. Det omdiskuterede ‘Aarhus – Danish for progress’ gav ikke den effekt, som man havde håbet på – og ‘Smilets By’ spøger stadig i kulissen. Her er tre klassiske place ...

October 15, 2014

Anthropology and Culture, Branding, Communication, Creativity and Leadership, Talks and events

New management trend: Leadership through relations

Stagis has been working with Copenhagen Business School’s master programme Master of Management Development since 2006. The first couple of years we helped MMD improve the basic communications channels e.g. newsletters, website, corporate design, POS-materials, PR, social media, Google Adwords and ...

October 7, 2014

Anthropology and Culture, Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity

Creating purpose is strategy, not marketing

Why “purpose” is the new buzz word in branding Within the last couple of years more and more people in business talk and write about the “purpose” of their company and how it creates meaning. Recently I’ve been reading articles in the ad and marketing industry where the term “purpose age ...

October 6, 2014

Varde har fået ny vision: Naturen skal drive udviklingen

Under overskriften ”Varde Kommune – i ét med naturen” lyder Vardes nye vision og kommunens første skridt mod en ny fremtid, som skal tiltrække borgere og erhvervsliv. Visionen er et Varde i 2030, hvor at aktivt liv i, for og med naturen driver vækst og innovation for erhvervslivet, tilbyde ...

September 30, 2014

Branding, City branding, Communication, Talks and events

Stagis samler det kommunale landskab 11. november

Vi fortsætter sidste års succes og samler landets kommuner til Kommunebranding14 konference på Børsen 11. november. Sidste år mødte repræsentanter fra hele 49 kommuner op til en dag med indslag fra både forskere, praktikere og cases, der kom med deres vinkel på årets tema, som var, hvordan ...

Branding, City branding, Communication, Talks and events

Mød Morten Østergaard på Kommunebranding14

Økonomi- og indenrigsminister Morten Østergaard er en af talerne ved Stagis’ konference Kommunebranding14, som afholdes 11. november. Fotograf: Kim Vadskær Vi kan med stor glæde præsentere økonomi- og indenrigsminister Morten Østergaard (R) som taler på dette års Kommunebranding14 de ...

September 25, 2014

Anthropology and Culture, Branding, Communication, Design and Identity

Stagis helps Hedeselskabet with purpose and identity

This summer could not end in a better way here at Stagis. We have won the task to help Hedeselskabet create and develop their purpose and new identity. This means, that we will be spending a great deal of this fall and the next year working with Hedeselskabet, a very unique organization with more th ...

September 12, 2014

Branding, Communication, Jobs, StagisLife

New Project Coordinator at Stagis

Our new Project Coordinator Maria Frimann Birch Nielsen When helping organizations to develop succesful and authentic brands, the three main disciplins, that we work with here at Stagis, are communication, culture and design. To help our customers to see, live and express their authentic strengths, ...

September 5, 2014

Anthropology and Culture, Branding, Creativity and Leadership, Talks and events

Lejre gjorde visionen til virkelighed

Lejre Kommune satte sig i 2011 for at blive kendt som Den økologiske kommune. Tre år efter har de slået positionen som hovedstadens økologiske forhave fast med syvtommersøm. “Vi vil være en kommune med kant”. Så klar var udmeldingen fra Lejre Kommunes borgmester Mette Touborg i 2011, hvor ...

August 19, 2014

Anthropology and Culture, Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity

New communication talent at stagis

Our new Project Coordinator Sigrid Ellegaard Foged. When building brands and creating authentic corporate identities, communication is – besides culture and design – one of the three key disciplines here at Stagis. We are always looking for new talents and this Spring we have not only fo ...

August 1, 2014

Branding, Communication, Design and Identity

New CVI reflects ambitions and a world of dilemmas

CBS master programme Master of Public Administration (MPA) contacted Stagis because they needed a new, more clear and modern corporate visual identity. The programme targets ambitious leaders in the public sector, who acts in a complex reality. This requires a complex set of tools, which MPA ...

June 27, 2014

Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity

Master of Public Governance: Living the brand

Within the last 12 Months Stagis has been working very intensive with yet another master programme called Master of Public Governance, MPG, at Copenhagen Business School. This master programme is Denmark’s most flexible master for public leaders with more than 600 participants every year. But the ...

June 1, 2014

Branding, Corporate Social Responsibility (CSR), Design and Identity

New Senior Project Manager to work with brands at Stagis

After months of search we finally found the perfect match for Stagis: Meet Trine Lundahl, our new Senior Project Manager! We are looking forward to benefit from Trine’s great insights in working with commercial campaigns with a FMCG, pharmaceutical and high-end brand focus. Trine holds 25 year ...

March 15, 2014

Why PR is important to the identity process

When Stagis work with our client’s identity we work within the following three disciplines: (1) we uncover the cultural aspects of the organization to discover the authentic strenghts, (2) we work with the design and (3) with communications to express the authentic strenghts. In this case communic ...

November 21, 2013

Anthropology and Culture, Branding, City branding, Design and Identity, Talks and events

Branding er ikke omfordeling

Budskabet om at skille sig ud fra mængden, satte gang i tanker og spørgsmål til Kommunebranding13. Det kunne vi se på de spørgsmål,deltagerne på konferencen sendte ind på sms forud for eftermiddagens paneldebat. Vi fik 30 spørgsmål til debatten, som kun varede 30 minutter. Det er selvfølg ...

November 11, 2013

Anthropology and Culture, Branding, City branding, Design and Identity, StagisLife, Talks and events

Coastal village meets metropolis at Stagis’ city branding conference

By Trine Stevn

You might wonder what Singapore has in common with Klitmøller, a coastal village of 800-and-a-few inhabitants in Northern Denmark. The answer is not only that both of them were mentioned as good examples during last week’s conference on municipal branding, Kommunebranding13, organized by Stagis A ...

October 31, 2013

Anthropology and Culture, Branding, City branding, Design and Identity, Talks and events

Mange tak for Kommunebranding13!

By Trine Stevn

Halvdelen af landets kommuner var mødt op til en dag med inspiration fra en hel række danske og udenlandske eksperter, heriblandt brandingguruen Wally Olins. Dagen i går, onsdag den 30. oktober, var nemlig dagen for Stagis’ store konference Kommunebranding13. Det ...

September 11, 2013

City branding conference – building on the authentic strengths of the place

Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...

June 7, 2013

Anthropology and Culture, Branding, Communication, Design and Identity

Searching for the authentic brand

“The municipalities are entering a conform template that makes them more mainstream than unique. Branding a municipality is about defining a unique profile. The municipalities cannot be perceived as unique if they brand themselves on general values.” This is what Nikolaj state in the fea ...

May 30, 2013

The story of electric propulsion of cars is almost as old as the dominant design of cars itself. It is a story of many facets and aspects. Several attempts to launch and mass produce the concept have resulted in failure on what was to become a smashing success. The introduction of the concept has se ...

A Better Place – just a tale to be told?

By Kristoffer Schou

March 22, 2013

Branding, Communication, Design and Identity, Jobs

Stagis søger kommunikationspraktikanter til efteråret 2013

By Louise Kramer

Stagis søger to praktikanter til efteråret 2013 med følgende profiler: Corporate branding, kommunikation og kampagner PR, kommunikation og sociale medier CORPORATE BRANDING, KOMMUNIKATION OG KAMPAGNER Har du behov for praktisk erfaring med corporate branding, kommunikation og kam ...

March 17, 2013

Branding, Creativity and Leadership, Design and Identity

Roskilde Festival just got a new logo – so what?

By Esben Skovgaard Wiese

In a previous blog post One man, 366 logos, I took a closer look at the Swedish designer Fredrik Lundwalls retouch of several well-known brand logos. Lundwall challenged himself to redesign an existing logo each and every day throughout 2012, and the result of his work was numerous potential face-li ...

February 13, 2013

The magazine Hotel&Restauration has published an article on authenticity in the industry of hotels and restaurants. Nikolaj Stagis points out that even though authenticity can seem a bit abstract it is really just a matter of companies being good at defining who they are and what they are g ...

Authentic hotels and restaurants

By Mette Andreasen

January 15, 2013

Last year on New Year’s day 2012, a creative Swede decided to challenge himself by forming visual facelifts to logos of numerous renowned brands. Inspired by a photographer, who photographed himself every day during a one-year period, Frederik Lundwall, designer and creative director, decided to r ...

One man, 366 logos…

By Esben Skovgaard Wiese

January 10, 2013

Branding, Communication, Design and Identity

The value of ‘going mobile’

By Søren Holm

I have 87 apps on my Smartphone. Believe me, I counted them. For some this might seem like an abnormal amount, but I use them all. These apps give me instant and often very well structured access to news, weather, sports, search engines, social media networks, cloud-services, photo-apps, games and m ...

December 12, 2012

Branding, Communication, Jobs

2 Kommunikationspraktikanter til Stagis søges for Foråret 2013

By Kristoffer Schou

Corporate branding, projektledelse og kampagner Har du behov for praktisk erfaring med corporate branding, kommunikation og kampagner? Savner du et solidt indspark til din teoretiske læring? Ønsker du et praktikforløb, som fokuserer på opbygning af corporate brand ...

December 4, 2012

Branding, Communication, Creativity and Leadership

Surfing adds value to Thisted

By Kristoffer Schou

The municipality of Thisted in Denmark has a lot to offer, and the citizens are realizing the potential of hosting a World Cup for Windsurfers. ”While a number of municipalities in Denmark engages with expensive – and often ineffective – advertising, Thisted municipality and the other ...

June 29, 2012

Anthropology and Culture, Branding, Creativity and Leadership, Jobs

Copenhagen wins European Green Capital Award – with help from Stagis

Friday night it was officially announced that Copenhagen is awarded the title of European Green Capital 2014. The title is awarded by the European Commision in Bruxelles and given once a year to the city in Europe that shows the most initiative and innovation in creating green, sustainable solution ...

June 19, 2012

Authenticity Book, Branding, Talks and events

Revisiting Authentic Branding – Conference at Copenhagen Business School

Last week I had the pleasure of speaking at a conference at Copenhagen Business School (CBS) together with my good colleague and dear friend, professor Majken Schultz. As always it was a great experience to share my theory and experience with an interested and engaged crowd, who were keen to learn m ...

May 18, 2012

Anthropology and Culture, Authenticity Book, Branding, Communication, Design and Identity

Stagis book receives five star review in Berlingske Business

”One of the best books in Danish on this subject. (…) The Authentic Company is an interesting book that invite leaders to focus on the company’s inner strengths instead of market analysis and spreadsheets”. The reviewer Henrik Ørholst from the newspaper Berlingske seems to be fond o ...

April 17, 2012

Anthropology and Culture, Branding, Communication, Design and Identity

Stagis to help Copenhagen win European Green Capital award

We are very proud and exited to announce that we have been chosen to assist the City of Copenhagen in their pursuit to win the European Green Capital Award in 2014. The prestigious award, which is given annually by the European Commission, is an endorsement of the winner as the most green city in Eu ...

Authenticity Book, Branding

Truly an authentic position

Casper Vorting does something nobody else does. He produces beer the old fashioned way. Boegedal Brewery (Bøgedal Bryghus) produces beer without the use of pumps or thermostats of any kind. Casper uses original recipes from the 18th centrury and brews his beer using methods dating more than 100 yea ...

February 8, 2012

City Council of Kolding chooses Stagis to lead vision process

I’m proud to announce that Stagis has been chosen to help the city council of Kolding develop the new vision for the city. Just four weeks ago our project manager Louise and communication designer Anne and myself described the process we think will help Kolding develop a new vision. At that po ...

September 12, 2011

Branding, Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

Bus Driver of the Year Rewarded

More than 200 people – bus drivers, their passengers and passers-by – were there when the “Bus Driver of the Year” was awarded Friday 2nd September in central Copenhagen. Six bus drivers were nominated for the title of Greater Copenhagen bus passengers, who had sent text messages with go ...

March 15, 2011

Branding, Creativity and Leadership, Talks and events

World Class Branding Think Tank? Meet The Medinge Group

A few weeks ago I spent two days with an inspiring group of people discussing thoughts on branding, identitity, the use of social media in the Middle East, city planning and branding challenges in China. I was invited by Nicholas Ind to meet the group in Paris and give a brief talk on organizational ...

December 20, 2010

Bus drivers rap MC Einer Christmas song to create new image

Every year at Christmas time a Danish hit from 1988 by rappers MC Einar is played on Danish radio. ”Jul, det’ cool” it’s called, meaning ”Christmas, it’s cool”. The rappers talk about an angry bus driver. Last week the ”Bus drivers with character” faced the old hit with their own r ...

November 28, 2010

Branding, Communication, Creativity and Leadership

Experience-based communication for CBS a success

A few weeks ago we launched the conference ‘Be the change’ for the executive Master of Management Development program from Copenhagen Business School. The conference was designed to create attention and be a platform for interaction between the executive program and potential participants. The f ...

August 3, 2010

Going for gold

To be honest I’m not a huge sports person, nevertheless the European Championship in Athletics dragged my attention yesterday. It was the medals round the necks of the champions I found exciting. The medals are in my opinion quite remarkable due to the v-shaped design, and as the medals are ha ...

July 8, 2010

Branding, StagisLife

Literary humor

I recently became aware Timothy McSweeney’s – an American Publishing house. I was intrigued by getting to know them more as I read this hilarious text – I’m Comic Sans – published on McSweeney’s humourous litterature site McSweeney’s Internet Tendency. A part fr ...

May 2, 2010

Anthropology and Culture, Branding, Communication

Large effect from small strategic efforts

90 percent of the bus drivers in Greater Copenhagen declare that “I thrive at my work place” (“Jeg trives godt på arbejdspladsen”) in a recent questionnaire given to 200 bus drivers and managers in the bus industry. The questionnaire was handed out as one of three types of ...

March 1, 2010

Are you ever to cool for school?

…no you are not! Not even after many years of experience as a leader on the job market. There are always new ways of thinking about management and new perspectives on leadership. At the moment we are working on a project for Copenhagen Business School’s master program Master of Management Dev ...

February 19, 2010

So this is what happens when an authentic brand integrate their product label into contemporary ad campaigns… Chiquita made this move with their iconic blue sticker featuring a fruit-carrying woman, which has been placed on every single product since 1963. In a collaboration with designer DJ n ...

Making bananas cool

By Anne Skovrider

February 5, 2010

Authenticity Book, Branding, Design and Identity

17 fascinating minutes at the BMW Museum

"Fascinating!" I thought to myself the other day, as I looked at an art installation. Over the past two months, I've been studying BMW in Munich as part of my ongoing work on a book on authentic organizational identity, which I am planning to finish this spring. The time had come to vi ...

December 29, 2009

Anthropology and Culture, Branding, Communication

Still marketing the myth of your market?

Thought I'd share Grant McCrackens latest blog-post with you. On the mythic "Beer Guy" that some marketers still think will do the job. It's certainly easier to work this way, using the well-known stereotypes. But will it continue to work or become counter-productive? Of co ...

June 20, 2009

Anthropology and Culture, Branding, Communication

Chauffører med karaktér lancerer Movia Akademi

De sidste par uger har vi lanceret to nye faser af det ambitiøse projekt "Chauffører med Karaktér". Onsdag og torsdag var 12 direktører fra syv busselskaber og Movia på det første Movia Akademi for direktører, hvor de blandt andet udviklede en 3-årig vision om at øge antallet af p ...

February 4, 2009

Article in Protocol on corporate authenticity

We are launching an english version of our corporate website next week and as I was looking through some articles for the site I just stumbled on an article recently published in Protocol – a Danish leadership magazine. See it on their website here. ...

December 11, 2008

Busdrivers with character – the authentic strength of the bus industry

Today we delivered three films about the busdrivers of Greater Copenhagen. Anne and I presented the design of a new website which is part of a large project about the image and reputation of the experience of taking the bus in Copenhagen as well as the public image of the job as a busdriver. Part [& ...

September 22, 2008

Branding, Communication, StagisLife

Stagis in the management magazine Protocol

In the next edition of the management magazine Protocol Stagis will be present with this little piece of text. It’s easier to read if you download it as a PDF. ...

June 19, 2008

Anthropology and Culture, Branding, Design and Identity

A new vision for the city of Odense

Two months ago I was asked to participate in a public hearing in Odense regarding a new vision for the city, “To Play is to Live” (or in Danish: “At lege er at leve”). It was an interesting experience. I was participating in a panel as branding expert among a select group of ...

May 9, 2008

Succesful brands are driven by authenticity

This week Nikolaj Stagis wrote a contributing article to Market, a danish magazine focusing on the topics branding, communication and marketing. This particular issue has its focus on corporate identity. Nikolaj contributed with an article on how succesfull brands are driven by authenticity, and how ...

January 27, 2008

Choose authenticity

My brother was kind enough to send me this photo that he took in the subway today, commenting that it was probably as useful as when our grandmother would try to express her understanding of what you’re doing (with an age difference of 50 years she had no clue). But it is useful. Because it ...

November 8, 2007

Not Shaken not stirred

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October 26, 2007

Link

Design Observer: Writings on design and culture. There is 10 writers on the blog; Among the founding writers is Michael Bierut, and one of the contributors is Adrian Shaughnessy. Co-founder of Intro, This is Real Art and today he runs ShaughnessyWorks, a studio combining design and editorial directi ...

October 9, 2007

The grass-project

This might look like a kind of gardening… And it is, but there is a story behind. Troels is on a mission concerning the quality of a stripe of grass we are using in a picture for a project. We had to borrow a bit of our own lawn in order to find grass that […] ...

September 27, 2006

Last monday Nikolaj and I went to a meeting in Billund with LEGO System A/S. I don’t know if any of you have visited the place – not “Legoland” but the “Headquarter”? It is possible to be mistaken about the two. When arriving you enter a large hall with a desk where it’s actually diffi ...

Authentic playground…?

By Amanda Karlsson

February 19, 2006

Anthropology and Culture, Branding

How did Arla Find their Authentic Position?

On danish TV2 today Arla CEO Peder Tuborgh mentioned the ethical statement of Arla which dictates respecting cultural differences. And this is why, the CEO continued, we are now taking a clear stand against the cartoons published by JyllandsPosten. My question is: Why did Arla have to think about th ...

February 11, 2006

Branding, Creativity and Leadership

Make the Authentic Story Thicker