August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
February 6, 2019
Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

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Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...
October 28, 2016
Anthropology and Culture, Branding

Revitalizing the brand purpose of the Danish Association of the Blind

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Fighting for the visually impaired for more than a century, the Danish Association of the Blind has a strong purpose – one that other brands would kill for. Just as we try to understand and make sense of the people we meet, we also try to make sense of the companies and organizations we encoun ...
March 1, 2016
Design and Identity, StagisLife

Founder of WDV STUDIO Carina Juul and Oskar Stokholm now part of Stagis

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Founder and Creative Director of WDV STUDIO Carina Juul and Concept Developer Oskar Stokholm have joined Stagis. Their move is part of the consultancy’s growth plan for 2016 and the two new members of the Stagis team will strengthen our commercial and lifestyle profile. ”We share a dream abou ...
October 30, 2015
Anthropology and Culture, Branding, City branding

Engaging the citizens of Halsnæs Municipality

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Halsnæs chose to join forces with Stagis in July on the project of developing a new vision for the municipality. The aim is to strengthen their position and create a political vision that can work as a platform for developing the place and making the area more attractive to new inhabitants and comp ...
October 23, 2015
Design and Identity

Making the past present: Implementing authentic strengths in Hedeselskabet’s brand

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Hedeselskabet has revitalised its brand by uncovering its authentic identity and implementing their new purpose and identity throughout the organization. Hedeselskabets businesses already generates an annual turnover of more than 2 billion DKK, but by identifying the companys brand essence, Stagis w ...
July 12, 2015
Other

En IT-supermagt baseret på en kerne af opfindsomhed

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Apple som brand drejede sig i mange år om Steve Jobs. Efter hans død er det lykkedes at videreudvikle brandet og slå flere økonomiske rekorder. Virksomheder som Apple opfattes på sit felt som så originale, at det virker, som om de agerer på deres eget isolerede marked uden konkurrenter. Apple ...
March 10, 2015
Branding, Communication

Everything is awesome when you can sell toys to grown-ups

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The LEGO Group announced its best annual financial results on February 25th at a press event in Billund, Denmark. An increase in sales by 15 percent in 2014 resulted in an operating profit of 9.7 billion DDK. A result so satisfactory, it was presented by the CEO in song: “Everything is awesome.” ...
November 22, 2014
Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity, StagisLife

Stagis helps Jawin Safe Trip prevent drunk-driving

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Christmas beer and Christmas dinners is upon us in the festive season of Christmas, where it can be difficult to know, how much alcohol you have consumed. The alcohol culture around Christmas time is dangerous, especially on the roads, where drivers venture out with residual alcohol in the blood  ...
October 29, 2014
Branding, City branding, Communication, Creativity and Leadership, Design and Identity, StagisLife, Talks and events

Danish for progress: Smilet blegnede aldrig

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Borgmester Jacob Bundsgaard (S) ændrer nu Aarhus Kommunes brandingstrategi for tredje gang på otte år. Det omdiskuterede ‘Aarhus – Danish for progress’ gav ikke den effekt, som man havde håbet på – og ‘Smilets By’ spøger stadig i kulissen. Her er tre klassiske place ...
March 15, 2014
Branding, Communication

Why PR is important to the identity process

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When Stagis work with our client’s identity we work within the following three disciplines: (1) we uncover the cultural aspects of the organization to discover the authentic strenghts, (2) we work with the design and (3) with communications to express the authentic strenghts. In this case communic ...