October 21, 2021
Anthropology and Culture, Branding, City branding

Where is the city of Esbjerg heading in the future?

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“Demolish the ugly house at the square and build a new green market with a rooftop,” says one of the workshop participants while discussing a future scenario for Esbjerg as “Culture and Experience City”. Another participant is imagining what Esbjerg could be like in the scenario “Sustainab ...
December 12, 2017
Branding, City branding

Do you have the patience to position your corporate brand?

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Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...
October 7, 2016
City branding, Talks and events

Relaunching Our City Branding Conference: New Tourism and Leisure Track

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We are excited to announce our new place branding conference in April 2017 delivering the newest knowledge on branding of cities as well as destinations and attractions within the tourism and leisure area. This Copenhagen event is a relaunch of the successful Municipality Branding Conferences (Kommu ...
June 20, 2016
Anthropology and Culture, City branding

Mapping the authentic strengths of Egedal

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Starting the branding process with mapping the strengths of the area provides several advantages. Most importantly, it insures a genuine result, which is not only critical in regards to outsiders considering relocating to the region, but also for the people of Egedal, a municipality north of Copenha ...
April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
October 29, 2014
Branding, City branding, Communication, Creativity and Leadership, Design and Identity, StagisLife, Talks and events

Danish for progress: Smilet blegnede aldrig

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Borgmester Jacob Bundsgaard (S) ændrer nu Aarhus Kommunes brandingstrategi for tredje gang på otte år. Det omdiskuterede ‘Aarhus – Danish for progress’ gav ikke den effekt, som man havde håbet på – og ‘Smilets By’ spøger stadig i kulissen. Her er tre klassiske place ...
June 30, 2014
City branding, Talks and events

Fra vision til virkelighed – Kommunebranding14
11. november 2014

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Kommunerne får praktisk og teoretisk hjælp fra verdens førende brand-eksperter i begyndelsen af november, når Stagis-teamet sammen med Dansk Erhverv og andre partnere igen i år holder konference om branding af byer og kommuner. Konferencen Kommunebranding14 bygger videre på sidste års succes ...
May 20, 2014
Anthropology and Culture, City branding

Politicians as anthropologists

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Recently, I and the rest of the Stagis team have helped the City Council members of the Municipality of Varde to gain new perspectives on the authentic strengths of their own back yard. In an intense one-day workshop we trained the politicians in the theory and practice of anthropology before sendin ...
March 24, 2014
Anthropology and Culture, City branding, Creativity and Leadership

Stagis will help Municipality of Varde with new vision

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This year got off to a good start when Stagis took part in the pitch of a large vision formulation process in the Municipality of Varde – and won. This means that part of our team will be spending a great deal of the Spring and the early Summer in the beautiful Western part of […] ...
December 6, 2013
City branding

Kan branding overhovedet betale sig?

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Det er et meget centralt spørgsmål, som flere af deltagerne stillede på sms under konferencen Kommunebranding13. Her på bloggen svarer vi på de spørgsmål, der ikke blev taget op under debatten 30. oktober. Det fortsætter vi med i denne uge, efter at vi forleden bragte det første indlæg. Sp ...
November 29, 2013
City branding

77 procent vil deltage i Kommunebranding14

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Så mange af deltagerne på Kommunebranding13 vil anbefale andre at komme, hvis Stagis afholder konferencen næste år. Tallet stammer fra en netop gennemført evaluering og tyder på, at det er lykkedes at ramme kommunernes behov og give dem de inputs om branding, som de mødte op i Børssalen onsd ...
September 17, 2013
City branding, Communication

Helsinki’s journey towards becoming World Design Capital 2012

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Many cities and municipalities are currently operating under tight budgets and may believe that engaging in city branding is extremely expensive and maybe even unnecessary. Consider this equation, however: in the case of Helsinki the city initially invested 3 million euros, but ended up raising 18 m ...
September 11, 2013
Branding, City branding

City branding conference – building on the authentic strengths of the place

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Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...
August 25, 2013
City branding

Wally Olins, verdens førende place branding ekspert er hovednavn

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City- og country branding eksperten Wally Olins deltager som keynote speaker ved Kommunebranding13 i København den 30. oktober, hvor han sammen med bl.a. Nikolaj Stagis, David Zahle, Pekka Timonen og Jens Klarskov sætter fokus på kommunernes evne til at adskille sig og skabe vækst. Wally Olins e ...
June 20, 2013
Authenticity Book, City branding

Municipality Branding: Lego or Low taxes?

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  Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We ...