March 25, 2020
Branding, Corporate Social Responsibility (CSR), Purpose

Do you have a corporate purpose, a corona purpose or a party purpose?

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The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with the business – and therefore is forgotten in times of gravity. But the epidemic also present co ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding, Communication, Design and Identity, Purpose

ChangeGroup transform digital practices. We transformed their brand

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The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...
August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
June 11, 2019
Branding, Corporate Social Responsibility (CSR), Purpose

EAC Foundation focus purpose for higher impact in new strategy

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A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundation develop a focused youth strategy, finding ways of supporting business students and the next genera ...
April 11, 2019
Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

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LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
December 1, 2017
Branding, Talks and events

Re:define your brand from a clear purpose

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How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...
September 14, 2017
Branding, Talks and events

Re:define your purpose and let the organisation become the best version of itself

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Please notice the new date for the event: November 22.  How do you transform purpose from buzzword into a powerful strategic tool? At Re:define we investigate how a clearly defined purpose sets the strategic direction and creates a strong core narrative, with potential to be translated into everyd ...
June 19, 2017
Branding, Design and Identity, Other

Getting start-up company ready to run at full capacity

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When parents are out of work and their children don’t go to school, both the family and society suffers. Each year, families without jobs and low school attendance cost the Danish society billions. Public Capacity is a startup company looking to make real changes in our society. By introducing a n ...
October 28, 2016
Anthropology and Culture, Branding

Revitalizing the brand purpose of the Danish Association of the Blind

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Fighting for the visually impaired for more than a century, the Danish Association of the Blind has a strong purpose – one that other brands would kill for. Just as we try to understand and make sense of the people we meet, we also try to make sense of the companies and organizations we encoun ...
June 30, 2016
StagisLife

Transformation through purpose – new 2020 strategy

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During this spring and early summer the board at Stagis as well as all of the Stagis team has been working on our new strategy towards 2020. The board has set the bar in their top-level strategy, where the primary focus is growth in terms of Stagis’ size and earnings as well as some changes [&hell ...
April 25, 2016
Creativity and Leadership

The board and the brand

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In many organizations — and agencies — branding is often considered an issue for the marketing or communication department. However, no matter how skilled the professionals who make up these departments are, their potential for driving a positive change is ultimately hampered considerably by thi ...
February 23, 2016
Branding, Communication, Creativity and Leadership, Talks and events

Start-Up, Restart and a new beginning

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What does it take to start up a new company? Is it possible to start your life over as an ex-convict? And how do you restart a brand in a more authentic way? These were some of the questions raised and answered at our first Re:garding event of 2016. The subject of the event was […] ...
October 23, 2015
Design and Identity

Making the past present: Implementing authentic strengths in Hedeselskabet’s brand

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Hedeselskabet has revitalised its brand by uncovering its authentic identity and implementing their new purpose and identity throughout the organization. Hedeselskabets businesses already generates an annual turnover of more than 2 billion DKK, but by identifying the companys brand essence, Stagis w ...