Monthly Archives: December 2017

December 12, 2017
Branding, City branding

Do you have the patience to position your corporate brand?

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Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...
December 5, 2017
Branding, Design and Identity

Revitalizing the IT consultancy brand ChangeGroup

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With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...
December 1, 2017
Branding, Talks and events

Re:define your brand from a clear purpose

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How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...