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City branding
October 21, 2021
Anthropology and Culture
,
Branding
,
City branding
Where is the city of Esbjerg heading in the future?
By
Nikolaj Stagis
“Demolish the ugly house at the square and build a new green market with a rooftop,” says one of the workshop participants while discussing a future scenario for Esbjerg as “Culture and Experience City”. Another participant is imagining what Esbjerg could be like in the scenario “Sustainab ...
December 12, 2017
Branding
,
City branding
Do you have the patience to position your corporate brand?
By
Nikolaj Stagis
Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...
May 10, 2017
City branding
,
Design and Identity
Kolding design vision comes to life
By
Nikolaj Stagis
On Monday the Danish Design Awards were presented by the directors of Design denmark and Danish Design Center along with His Royal Highness The Crown Prince Frederik of Denmark and several Danish Ministers at the Confederation of Danish Industry. As members of Design denmark, we were participating ...
December 2, 2016
City branding
,
Design and Identity
Developing the strategy for 1500 hectares in Hedeland Naturpark
By
Julie Toftdal
Stagis is part of a team competing on the development of Hedeland Naturpark. Three teams have been chosen out of 20 applicants to contribute their ideas for the future of the recreative space. We look forward to participate in the competition with these talented people and organizations; RUBOW arc ...
October 14, 2016
Anthropology and Culture
,
City branding
Targeted marketing for Ringkøbing-Skjern
By
Christine Gade Dannisøe
One of the most common concerns in regions around the world, is the constant pressure and challenge of attracting new residents to the area. Especially rural areas struggle with a high number of citizens moving away. In the fight for attracting and keeping residents, the biggest geographical municip ...
October 7, 2016
City branding
,
Talks and events
Relaunching Our City Branding Conference: New Tourism and Leisure Track
By
Anna Lyster-Clausen
We are excited to announce our new place branding conference in April 2017 delivering the newest knowledge on branding of cities as well as destinations and attractions within the tourism and leisure area. This Copenhagen event is a relaunch of the successful Municipality Branding Conferences (Kommu ...
June 20, 2016
Anthropology and Culture
,
City branding
Mapping the authentic strengths of Egedal
By
Nikolaj Stagis
Starting the branding process with mapping the strengths of the area provides several advantages. Most importantly, it insures a genuine result, which is not only critical in regards to outsiders considering relocating to the region, but also for the people of Egedal, a municipality north of Copenha ...
April 6, 2016
Anthropology and Culture
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Branding
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City branding
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Communication
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Corporate Social Responsibility (CSR)
(Place) Brands With A Conscience (new book)
By
Oskar Stokholm
Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
February 28, 2016
City branding
,
Talks and events
See the highlights: Places, centers and the periphery
By
Nikolaj Stagis
If you weren’t among the lucky participants at last year’s municipal place branding conference, Kommunebranding15, – fear not as a handful of select talks will be made available online in the coming months. To kick things off, have a peak at some of the many highlights from the conference ...
February 26, 2016
Branding
,
City branding
The ecological municipality Lejre works with Stagis
By
Christine Gade Dannisøe
For the past few years, Lejre Municipality in Sealand, Denmark, has been known as “the ecological municipality” and – more recently – known for an extraordinary ability to involve citizens and create social and communal, local activities. After a public tender at the end of 2015 we a ...
February 22, 2016
Branding
,
City branding
,
Corporate Social Responsibility (CSR)
,
Design and Identity
Identity for a brand with a conscience: Medinge Group
By
Torben Slothuus
Medinge Group is a nonprofit think tank of brand experts and visionaries from all around the world. The purpose of the Group is to influence business to become more humane and conscious in order to help humanity progress and prosper. The belief of the think tank is that organisations have a broad re ...
November 28, 2015
City branding
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Creativity and Leadership
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Talks and events
Kommunebranding15 – from periphery to center
By
Katrine Ytzen
Participants from Nuuk in the North to Tønder in the South of Denmark met 11 leading experts and practitioners from the field of place branding at our annual place branding conference, Kommunebranding15. The renowned place branding expert, Robert Govers, gave a motivating speech stating that place ...
October 30, 2015
Anthropology and Culture
,
Branding
,
City branding
Engaging the citizens of Halsnæs Municipality
By
Christine Gade Dannisøe
Halsnæs chose to join forces with Stagis in July on the project of developing a new vision for the municipality. The aim is to strengthen their position and create a political vision that can work as a platform for developing the place and making the area more attractive to new inhabitants and comp ...
July 2, 2015
City branding
Unikke slogans skabes i fællesskab
By
Kathrine Simonsen
“Jeg var engang i Varde og tale om branding med byrådet. Der var en, der rakte fingeren op og spurgte: ‘Hvad nu, hvis vi slet ikke har noget særligt at blive kendte for?’. Der har jeg det ligesom kranføreren i ‘Gummi-Tarzan’: ‘Der er altid noget, man er god til, man skal bare finde ud ...
June 23, 2015
City branding
Kan kommunerne brande sig til flere borgere?
By
Kathrine Simonsen
Et kig i spåkuglen fortæller om øget flytning fra land til by. Når kommuner skal tiltrække borgere, turister og erhverv, er det ikke nok at lave reklamer. God place branding bør have indflydelse i hele den kommunale organisation. Kommunebranding er blandt temaerne, når Kommunernes Landsforeni ...