Monthly Archives: October 2022

October 11, 2022
Branding, Design and Identity
CBS MPG OPEN conference

OPEN public leadership conference for Copenhagen Business School

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We work remotely. We expect flexibility. We collaborate virtually. Leadership takes place in a hybrid reality, where time, place, roles and presence are fluid. The role of a leader in a hybrid reality places great demands on employees and the organization – and not least on the leader. Master of P ...
May 30, 2022
Anthropology and Culture, Branding, Purpose
MSF marche in Cambodia

Redefining purpose for Doctors Without Borders

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In our collaboration with Doctors Without Borders (MSF, or Læger uden Grænser in Danish)—we are on a continuing journey of redefining the organization’s purpose, identity and brand. Lately, we have worked closely with MSF to articulate a clearer and more impactful purpose, brand promise and na ...