Anthropology and Culture

May 30, 2022
Anthropology and Culture, Branding, Purpose
MSF marche in Cambodia

Redefining purpose for Doctors Without Borders

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In our collaboration with Doctors Without Borders (MSF, or Læger uden Grænser in Danish)—we are on a continuing journey of redefining the organization’s purpose, identity and brand. Lately, we have worked closely with MSF to articulate a clearer and more impactful purpose, brand promise and na ...
October 21, 2021
Anthropology and Culture, Branding, City branding

Where is the city of Esbjerg heading in the future?

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“Demolish the ugly house at the square and build a new green market with a rooftop,” says one of the workshop participants while discussing a future scenario for Esbjerg as “Culture and Experience City”. Another participant is imagining what Esbjerg could be like in the scenario “Sustainab ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
September 3, 2019
Anthropology and Culture, Creativity and Leadership, Talks and events

24 hours of emergent agenda setting

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With Danish elections and a new Danish government forming in June, just before the summer holidays, the new Minister of Culture, Joy Mogensen, and the Department of Culture had little time to plan and think about the annual event which by tradition is held mid-August. I was pleased to assist the Min ...
May 2, 2017
Anthropology and Culture, Branding

Employees at Folkekirkens Nødhjælp develop new organizational values

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Since October, we have worked closely with Folkekirkens Nødhjælp (DanChurchAid) on defining their brand and future direction. The next step in their transformation involves the development of a new unifying set of organizational values. Throughout the development process we invite employees and s ...
February 27, 2017
Anthropology and Culture, Talks and events

Let rich insights guide your brand development and re:discover your true potential

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Why is it that business leaders tend to rely more on survey data than on thick data? At Re:discover, we entered the chaotic jungle of insights and focused on the benefits of basing your brand development and innovation on qualitative thick data. Sources for innovation is found in the corners of the ...
January 25, 2017
Anthropology and Culture, Talks and events

Re:discovering business potential through deep insights

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How well do you know your customers and the strengths that make your organization unique? At our first Re:garding event of 2017, we set of on a journey of discovery that focused on insights as the foundation for branding, development, and innovation. We learned how to develop a business, product, ...
October 28, 2016
Anthropology and Culture, Branding

Revitalizing the brand purpose of the Danish Association of the Blind

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Fighting for the visually impaired for more than a century, the Danish Association of the Blind has a strong purpose – one that other brands would kill for. Just as we try to understand and make sense of the people we meet, we also try to make sense of the companies and organizations we encoun ...
October 14, 2016
Anthropology and Culture, City branding

Targeted marketing for Ringkøbing-Skjern

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One of the most common concerns in regions around the world, is the constant pressure and challenge of attracting new residents to the area. Especially rural areas struggle with a high number of citizens moving away. In the fight for attracting and keeping residents, the biggest geographical municip ...
October 13, 2016
Anthropology and Culture, StagisLife

Creating Business Insights – Julie is bridging Anthropology and Journalism

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One of the key services at Stagis is our anthropological analysis and the business insights we deliver before setting strategic direction and creating a brand. Julie Toftdal recently joined our team as Associate Anthropological Analyst and will be helping our clients better understand the qualities ...
June 20, 2016
Anthropology and Culture, City branding

Mapping the authentic strengths of Egedal

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Starting the branding process with mapping the strengths of the area provides several advantages. Most importantly, it insures a genuine result, which is not only critical in regards to outsiders considering relocating to the region, but also for the people of Egedal, a municipality north of Copenha ...
May 25, 2016
Anthropology and Culture, StagisLife

Say hello to Anna our new junior anthropologist

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Anna Lyster-Clausen, Stagis’ first techno-anthropologist, has joined our team as a junior anthropologist. Techno-anthropology is a relatively new, but increasingly important academic field studying human interaction — with each other, but also with technology and the developers of technology. An ...
April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
October 30, 2015
Anthropology and Culture, Branding, City branding

Engaging the citizens of Halsnæs Municipality

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Halsnæs chose to join forces with Stagis in July on the project of developing a new vision for the municipality. The aim is to strengthen their position and create a political vision that can work as a platform for developing the place and making the area more attractive to new inhabitants and comp ...
June 9, 2015
Anthropology and Culture

What will make men eat more healthy?

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I met Jeff a few years back in his hometown of Carson City, a suburb just south of Los Angeles. A big fellow, whose wife wanted him to eat healthier. So Jeff gave up on soda and changed his breakfast staple from Cookie Crisp to Kellogg’s Frosted Flakes. He certainly didn’t care too much abou ...