May 30, 2022
Anthropology and Culture, Branding, Purpose
MSF marche in Cambodia

Redefining purpose for Doctors Without Borders

By
In our collaboration with Doctors Without Borders (MSF, or Læger uden Grænser in Danish)—we are on a continuing journey of redefining the organization’s purpose, identity and brand. Lately, we have worked closely with MSF to articulate a clearer and more impactful purpose, brand promise and na ...