June 9, 2015
Anthropology and Culture

What will make men eat more healthy?

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I met Jeff a few years back in his hometown of Carson City, a suburb just south of Los Angeles. A big fellow, whose wife wanted him to eat healthier. So Jeff gave up on soda and changed his breakfast staple from Cookie Crisp to Kellogg’s Frosted Flakes. He certainly didn’t care too much abou ...
January 15, 2015
StagisLife

Brandet skal leves indefra: Stagis opruster med innovationsekspert

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Brandingbureauet Stagis ansætter sociolog og innovationsekspert Anders Budtz Søndergaard som ny seniorrådgiver. Gennem dyb indsigt skal han skabe innovationsprojekter, der udvikler medarbejdere, processer og produkter hos kunderne. Som et led i en ambitiøs vækstplan fra Stagis’ bestyrelse opr ...
May 20, 2014
Anthropology and Culture, City branding

Politicians as anthropologists

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Recently, I and the rest of the Stagis team have helped the City Council members of the Municipality of Varde to gain new perspectives on the authentic strengths of their own back yard. In an intense one-day workshop we trained the politicians in the theory and practice of anthropology before sendin ...