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October 28, 2016
Anthropology and Culture
,
Branding
Revitalizing the brand purpose of the Danish Association of the Blind
By
Julie Toftdal
Fighting for the visually impaired for more than a century, the Danish Association of the Blind has a strong purpose – one that other brands would kill for. Just as we try to understand and make sense of the people we meet, we also try to make sense of the companies and organizations we encoun ...