June 5, 2012
Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

One step, two stops and thousands of messages closer to finding “Bus driver of the year”

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How can text messages create better public transportation? Well, they can’t. Not on their own anyway. But if the text message campaign is a part of a larger project on delivering a high level of service and better travel experiences for the passengers it starts to make sense. The project “Bus dr ...