Communication

August 26, 2024
Branding, Communication, Design and Identity, Purpose
MSF new brand identity scribble

Revitalized purpose, brand, and campaigns for Doctors Without Borders

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We’ve worked closely with Doctors Without Borders (Læger Uden Grænser – MSF) in Denmark to revitalize their brand, sharpen their purpose, and create a stronger, more engaging identity. We’re proud to present some of our work – a renewed Doctors Without Borders brand that speaks mo ...
February 6, 2023
Branding, Communication, Purpose
Maria nurse on MSF train Ukraine

Eye witness documentary from Ukraine for Doctors Without Borders

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When the war in Ukraine escalated, Doctors Without Borders (Læger Uden Grænser – MSF) transformed a train into being an ambulance and ER to transport and treat critically injured patients. Maria, a Danish nurse, was one of the MSF medical professionals working onboard being in charge of the tra ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding, Communication, Design and Identity, Purpose

ChangeGroup transform digital practices. We transformed their brand

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The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...
August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
April 11, 2019
Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

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LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
February 6, 2019
Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

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Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...
November 16, 2018
Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

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Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...
October 17, 2017
Branding, Communication

Branding failures and successes on Facebook

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Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words. It’s a unique opportunity to interact with stakeholders and even learn about their needs and behaviours through useful data. If done right, Facebook can work magic on a brand by unf ...
July 6, 2017
Communication, Design and Identity

Driving business through a differentiating digital brand platform

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Sophion Bioscience needed a new website to communicate their new position, promote their quality products in a more inspiring way, and drive sales efforts more effectively. Sophion delivers ion channel technology to some of the biggest pharmaceutical companies in the world and in the beginning of th ...
May 26, 2017
Communication, Design and Identity

Boosting support from the local business community to the Fisheries- and Maritime Museum

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Most institutions within the experience economy look to attract the business community through beneficial partnership arrangements or sponsorship agreements. Some aim at reaching long-term goals through partnership, while others simply offer an instant trade-off where you pay to play. The Fisheries ...
October 21, 2016
Communication, Talks and events

Re:attract your lover or your next customer

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Why do you feel attracted to someone and fall in love? And how do you create a beautiful brand that will attract new customers? Is there any connection between being attracted to a person and a brand? Meet two inspiring speakers who will share their perspectives on how branding can be used to i ...
April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
February 23, 2016
Branding, Communication, Creativity and Leadership, Talks and events

Start-Up, Restart and a new beginning

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What does it take to start up a new company? Is it possible to start your life over as an ex-convict? And how do you restart a brand in a more authentic way? These were some of the questions raised and answered at our first Re:garding event of 2016. The subject of the event was […] ...
January 21, 2016
Communication, Creativity and Leadership, StagisLife, Talks and events

Re:start – How do you create the world’s biggest online tattoo community in just two years?

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Re:start your business You often hear the phrase: “When you have the idea the rest comes easy”. That sounds promising, but in reality it is far more complicated to find that sweet spot in the market and more importantly to maintain a successful business. At our first Re:garding event in 2016 we ...