December 20, 2010
Branding, Communication

Bus drivers rap MC Einer Christmas song to create new image

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Every year at Christmas time a Danish hit from 1988 by rappers MC Einar is played on Danish radio. ”Jul, det’ cool” it’s called, meaning ”Christmas, it’s cool”. The rappers talk about an angry bus driver. Last week the ”Bus drivers with character” faced the old hit with their own r ...