October 30, 2012
Anthropology and Culture, Authenticity Book

Can Danske Bank build trust while cutting costs?

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Over the past few months the largest bank in Denmark, Danske Bank, has been deploying a new strategy which involves cutting 2.000 jobs and closing some 75 – 100 branch offices. Today the CEO, Eivind Kolding, claims that the bank wants to “build trust”. A statement that seems rather ...