Authenticity Book

November 16, 2018
Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

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Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...
December 12, 2016
Authenticity Book, Branding

“Den autentiske virksomhed” book at special holiday rate on our new online shop

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It’s the holiday season and we thought we’d give you an idea for a present and a special seasonal offer on my book Den autentiske virksomhed (The Authentic Company) which will go on sale in our own new online shop this week on www.nikolajstagis.dk. Den autentiske virksomhed is a great ...
May 3, 2016
Authenticity Book, Branding, Talks and events

Brand innovation workshops in collaboration with Danske Bank

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Danske Bank and Stagis have been co-hosting two exciting brand innovation workshops during the past week. The events took place in the beautiful setting of Visit Carlsberg, the original art gallery of the founders of the Carlsberg Brewery. CEO Nikolaj Stagis talked about defining your authentic br ...
August 18, 2013
Authenticity Book, Corporate Social Responsibility (CSR), Creativity and Leadership

New Management Era: Capitalism and Hyperreality at Academy of Management

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Academy of Management, the Worlds largest conference on management with about 10.000 participants and 1.600 presentations and workshops over a five day period. The conference is held in a new state in the US every year and this year it went down in Orlando, Florida – the home of Walt Disney World. ...
June 21, 2013
Authenticity Book

Review of Den autentiske virksomhed (The Authentic Company)

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Book Review: Center for Cultural and Experience Economy just published their review of our book (in Danish). “Let me tell you straight away. “The Authentic Company” by Nikolaj Stagis is a book of high quality. Both in outside and inside. Here you’ll find more than 300 page ...
June 20, 2013
Authenticity Book, City branding

Municipality Branding: Lego or Low taxes?

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  Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We ...
April 23, 2013
Authenticity Book, Communication, StagisLife

Praktik i Stagis – få et stærkt internatinoalt netværk i forlagsbranchen (Danish job post)

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Vi har netop oprettet en ny praktikstilling i 2013 i forbindelse med udgivelse af “The Authentic Company” i udlandet: Få et stærkt internationalt netværk i forlagsbranchen Har du læst marketing, kommunikation og sprog, og har du lyst til at være i kontakt med oversættere og interna ...
March 21, 2013
Authenticity Book

Becoming an authentic company

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  At Autisme Center Vestsjælland (ACV) I experienced the transformation in the group of the 35 leaders at a workshop, which purpose was to make ACV more authentic – a workshop where the outcome was very much an eye opener for the participating leaders. As one of the participants pointed ...
February 8, 2013
Authenticity Book, Creativity and Leadership

Kierkegaard and authentic leadership

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It is 2013, and thereby the 200th birthday of Kierkegaard the world famous Danish philosopher. But what could a 19th century philosopher, discussing the fear and trembling of old testament Abraham possibly say about leadership, authenticity and organization today? In a sense Kierkegaard tries to und ...
October 30, 2012
Anthropology and Culture, Authenticity Book

Can Danske Bank build trust while cutting costs?

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Over the past few months the largest bank in Denmark, Danske Bank, has been deploying a new strategy which involves cutting 2.000 jobs and closing some 75 – 100 branch offices. Today the CEO, Eivind Kolding, claims that the bank wants to “build trust”. A statement that seems rather ...
June 27, 2012
Authenticity Book

”The Authentic Company” receives yet another five star review in Danish business paper Børsen

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The reviewer, business commentator Henrik Jørgensen, had his doubts when he first heard of authenticity as a concept for improving the business of a company. However, after reading ”The Authentic Company”, he acknowledges the topic and the book as a useful tool to highlight internal strenghts i ...
June 19, 2012
Authenticity Book, Branding, Talks and events

Revisiting Authentic Branding – Conference at Copenhagen Business School

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Last week I had the pleasure of speaking at a conference at Copenhagen Business School (CBS) together with my good colleague and dear friend, professor Majken Schultz. As always it was a great experience to share my theory and experience with an interested and engaged crowd, who were keen to learn m ...
May 18, 2012
Anthropology and Culture, Authenticity Book, Branding, Communication, Design and Identity

Stagis book receives five star review in Berlingske Business

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”One of the best books in Danish on this subject. (…) The Authentic Company is an interesting book that invite leaders to focus on the company’s inner strengths instead of market analysis and spreadsheets”. The reviewer Henrik Ørholst from the newspaper Berlingske seems to be fond o ...
May 1, 2012
Authenticity Book, Talks and events

Noma World’s no 1 again – see CEO Peter Kreiner from the launch of “The Authentic Company” book

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Noma is once again the World’s best restaurant. Through their concept which is at the same time historic and uses the terroir of the Nordic region innovatively, they are able of creating a unique experience – what I call an authentic identity. When I released my book Den autentiske virks ...
April 17, 2012
Authenticity Book, Branding

Truly an authentic position

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Casper Vorting does something nobody else does. He produces beer the old fashioned way. Boegedal Brewery (Bøgedal Bryghus) produces beer without the use of pumps or thermostats of any kind. Casper uses original recipes from the 18th centrury and brews his beer using methods dating more than 100 yea ...