December 20, 2010
Branding, Communication

Bus drivers rap MC Einer Christmas song to create new image

By
Every year at Christmas time a Danish hit from 1988 by rappers MC Einar is played on Danish radio. ”Jul, det’ cool” it’s called, meaning ”Christmas, it’s cool”. The rappers talk about an angry bus driver. Last week the ”Bus drivers with character” faced the old hit with their own r ...
October 25, 2010
Communication, StagisLife

Major branding project about the bus drivers in Copenhagen

By
Last week I signed a contract with the public transportation organization Movia who represents the public bus industry in Copenhagen and Sealand. In July, the Danish Transportation Agency decided to allocate a little less than 10 mio. Danish kroner (about 1.3 mio Euro) to giving the bus drivers a be ...
May 2, 2010
Anthropology and Culture, Branding, Communication

Large effect from small strategic efforts

By
90 percent of the bus drivers in Greater Copenhagen declare that “I thrive at my work place” (“Jeg trives godt på arbejdspladsen”) in a recent questionnaire given to 200 bus drivers and managers in the bus industry. The questionnaire was handed out as one of three types of ...