October 17, 2017
Branding, Communication

Branding failures and successes on Facebook

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Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words. It’s a unique opportunity to interact with stakeholders and even learn about their needs and behaviours through useful data. If done right, Facebook can work magic on a brand by unf ...
May 13, 2015
Anthropology and Culture, Branding, Design and Identity

King of the social media hill

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With Facebook’s recent change in its algorithm to focus more on content made by friends, rather than content from pages, it seems that Facebook wants to reposition its claim as king of the social media hill. This is particularly evident with the exquisitely executed campaign, ”Friends”. As ...