Monthly Archives: May 2013

May 30, 2013
Branding

A Better Place – just a tale to be told?

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The story of electric propulsion of cars is almost as old as the dominant design of cars itself. It is a story of many facets and aspects. Several attempts to launch and mass produce the concept have resulted in failure on what was to become a smashing success. The introduction of the concept has se ...
May 18, 2013
Corporate Social Responsibility (CSR), Creativity and Leadership, Design and Identity

How does your company rank?

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Thursday the 16th, Berlingske Business Magasin (a Danish business magazine) published a ranking of 140 renowned Danish companies for 2013 generated from interviews with 4.130 CEO’s. The measurements in the ranking include relevant parameters such as Leadership, Credibility, Competitive abil ...
May 4, 2013
City branding

Jagten på det autentiske brand

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Kronik i avisen Kommunen 4. juni 2013 I Danmark har vi ikke 98 kommuner, men kun tre, hvis man dømmer efter kommunernes værdier, strategier og visioner. Er din kommune eksempelvis den grønne klimakommune? Den blå erhvervsvenlige kommune? Eller kommunen der tilbyder oplevelsesturisme? Alle skal ...