Monthly Archives: September 2013

September 17, 2013
City branding, Communication

Helsinki’s journey towards becoming World Design Capital 2012

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Many cities and municipalities are currently operating under tight budgets and may believe that engaging in city branding is extremely expensive and maybe even unnecessary. Consider this equation, however: in the case of Helsinki the city initially invested 3 million euros, but ended up raising 18 m ...
September 11, 2013
Branding, City branding

City branding conference – building on the authentic strengths of the place

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Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...