June 20, 2016
Anthropology and Culture, City branding

Mapping the authentic strengths of Egedal

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Starting the branding process with mapping the strengths of the area provides several advantages. Most importantly, it insures a genuine result, which is not only critical in regards to outsiders considering relocating to the region, but also for the people of Egedal, a municipality north of Copenha ...
October 23, 2015
Design and Identity

Making the past present: Implementing authentic strengths in Hedeselskabet’s brand

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Hedeselskabet has revitalised its brand by uncovering its authentic identity and implementing their new purpose and identity throughout the organization. Hedeselskabets businesses already generates an annual turnover of more than 2 billion DKK, but by identifying the companys brand essence, Stagis w ...
February 14, 2013
Anthropology and Culture, Communication

Spelt bread or inner strengths?

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  Yesterday evening Nikolaj Stagis appeared as a guest in the TV-programme Deadline on DR2 for a debate on authenticity. Together with lifestyle expert Christine Feldthaus and anthropologist Karen Lisa Salamon he discussed the nature of authenticity in the context of lifestyle and consumption. ...
March 25, 2012
Authenticity Book, StagisLife, Talks and events

DDA Bar: How do authentic design companies compete?

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On April 18th Stagis is hosting DDA Bar in cooperation with Danish Design Association (DDA) in Stagis’ office in Kompagnistræde, Copenhagen. The event is themed around architecture and design, and the speakers professor Kristian Kreiner, Copenhagen Busines School and Nikolaj Stagis, CEO Stagis wi ...