December 6, 2018
Branding, Creativity and Leadership, Purpose

Your business has the potential to change the world

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In the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. I have written one of the chapters, in wh ...
December 12, 2017
Branding, City branding

Do you have the patience to position your corporate brand?

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Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – ...
December 1, 2017
Branding, Talks and events

Re:define your brand from a clear purpose

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How do you transform a purpose from a buzzword into a powerful strategic tool? At Re:define we discussed how a clearly defined brand purpose sets the strategic direction and creates a strong narrative that not only increase profit, but more importantly strengthens your organizational brand and cultu ...