December 6, 2013
City branding

Kan branding overhovedet betale sig?

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Det er et meget centralt spørgsmål, som flere af deltagerne stillede på sms under konferencen Kommunebranding13. Her på bloggen svarer vi på de spørgsmål, der ikke blev taget op under debatten 30. oktober. Det fortsætter vi med i denne uge, efter at vi forleden bragte det første indlæg. Sp ...
September 17, 2013
City branding, Communication

Helsinki’s journey towards becoming World Design Capital 2012

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Many cities and municipalities are currently operating under tight budgets and may believe that engaging in city branding is extremely expensive and maybe even unnecessary. Consider this equation, however: in the case of Helsinki the city initially invested 3 million euros, but ended up raising 18 m ...
September 11, 2013
Branding, City branding

City branding conference – building on the authentic strengths of the place

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Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...