Monthly Archives: May 2008

May 24, 2008
Communication

Jagten på ægtheden – hunt for the real

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  Today the Danish daily Information brings an article on the need for authenticity by Lasse Lavrsen. He called me a few days ago when I was visiting Alberto Alessi in Crusinallo di Omegna to learn more about Alessi as I’m writing about the company and their corporate museum in my book. L ...
May 22, 2008
Authenticity Book, Design and Identity

Visiting Alberto Alessi and a life of design heritage

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Display of all items in the current catalogue of Alessi products, centrally placed in the Alessi headquarters. Entering Alberto Alessis office is like visiting a strange fusion of a writers refuge, the laboratory of an inventor and a living room full of the rich memories of a lifetime. The walls are ...
May 9, 2008
Branding, Communication

Succesful brands are driven by authenticity

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This week Nikolaj Stagis wrote a contributing article to Market, a danish magazine focusing on the topics branding, communication and marketing. This particular issue has its focus on corporate identity. Nikolaj contributed with an article on how succesfull brands are driven by authenticity, and how ...
StagisLife

My new best friend

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My incredibly nice and cool and big and new iMac! Everything about it is nice, and the keyboard is extra nice compared to the old white plastic-like mac keyboards. It’s hard not to enjoy working with this friend in front of me;-) ...