Succesful brands are driven by authenticity


This week Nikolaj Stagis wrote a contributing article to Market, a danish magazine focusing on the topics branding, communication and marketing. This particular issue has its focus on corporate identity.

Nikolaj contributed with an article on how succesfull brands are driven by authenticity, and how to lead and develop authenticity by using the potentials and strengths that lie within the organisation. You can read the article here (i’ts in danish), enjoy!