Monthly Archives: December 2009

December 29, 2009
Anthropology and Culture, Branding, Communication

Still marketing the myth of your market?

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  Thought I'd share Grant McCrackens latest blog-post with you. On the mythic "Beer Guy" that some marketers still think will do the job. It's certainly easier to work this way, using the well-known stereotypes. But will it continue to work or become counter-productive? Of co ...
December 18, 2009
Design and Identity

How maps should work

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Tak e a look at this exciting project 'Here and There'. Two maps of Manhattan looking uptown from 3rd and 7th, and downtown from 3rd and 35th, developed by Berg. Interesting map without any horizon. ...
December 16, 2009
Communication, StagisLife

Stagis is doing well

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Today, Danish trade-magazine is reporting on the growth of Stagis under the headline "It's going well for Stagis". The gross profit is up about 100% due to the strategic focus on authenticity that we've been following during the past two years. The total sales of 2009 is up about 1 ...
December 11, 2009
Anthropology and Culture

Studio Culture

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At the moment I’m reading a book about design studio culture, edited by Adrian Shaughnessy and Tony Brook from Spin. The two actually made a new publishing company called Unit Editions and ‘Studio Culture’ is the firs book in line. It is my natural interest to read about how design studios org ...
December 4, 2009
StagisLife

Welcome to Mie Olise

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Danish artist Mie Olise came by the office on her way around the city, as she was packing up her things, getting ready to move to Brooklyn. She brought two large pieces with her that will enrich our office space as well as our time in front of them. The theme is 'departure', a continuation [ ...