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Monthly Archives:
May 2020
May 5, 2020
Branding
What is the purpose of the Trump brand?
By
Sofie Sarlvit
Trump is a skilled marketeer who, with all too known means from the old school marketing book, has built a unique personal brand so well that it made it all the way to the White House. Since 2000, when Trump first ran for president, he has been in the process of establishing and building his [&helli ...
March 25, 2020
Branding
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Corporate Social Responsibility (CSR)
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Purpose
Do you have a corporate purpose, a corona purpose or a party purpose?
By
Nikolaj Stagis
The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with the business – and therefore is forgotten in times of gravity. But the epidemic also present co ...
March 11, 2020
Anthropology and Culture
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Branding
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Communication
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Creativity and Leadership
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Design and Identity
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Purpose
The brand transformation journey
By
Nikolaj Stagis
Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding
,
Communication
,
Design and Identity
,
Purpose
ChangeGroup transform digital practices. We transformed their brand
By
Maja Kirk
The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...