August 26, 2024
Branding, Communication, Design and Identity, Purpose
MSF new brand identity scribble

Revitalized purpose, brand, and campaigns for Doctors Without Borders

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We’ve worked closely with Doctors Without Borders (Læger Uden Grænser – MSF) in Denmark to revitalize their brand, sharpen their purpose, and create a stronger, more engaging identity. We’re proud to present some of our work – a renewed Doctors Without Borders brand that speaks mo ...
October 11, 2022
Branding, Design and Identity
CBS MPG OPEN conference

OPEN public leadership conference for Copenhagen Business School

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We work remotely. We expect flexibility. We collaborate virtually. Leadership takes place in a hybrid reality, where time, place, roles and presence are fluid. The role of a leader in a hybrid reality places great demands on employees and the organization – and not least on the leader. Master of P ...
June 5, 2012
Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

One step, two stops and thousands of messages closer to finding “Bus driver of the year”

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How can text messages create better public transportation? Well, they can’t. Not on their own anyway. But if the text message campaign is a part of a larger project on delivering a high level of service and better travel experiences for the passengers it starts to make sense. The project “Bus dr ...
October 30, 2011
Communication, Creativity and Leadership, Talks and events

Stagis nominated for Danish Communication Award 2011 for ’Bus drivers with character’

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The Danish Communication Association (Dansk Kommunikationsforening) has nominated five projects for the Danish Communication Award 2011. One of them is ’Bus drivers with character’, a project that was initiated and executed by Stagis. The project integrates efforts in the fields of organizationa ...
September 12, 2011
Branding, Communication, Corporate Social Responsibility (CSR), Creativity and Leadership

Bus Driver of the Year Rewarded

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More than 200 people – bus drivers, their passengers and passers-by – were there when the “Bus Driver of the Year” was awarded Friday 2nd September in central Copenhagen. Six bus drivers were nominated for the title of Greater Copenhagen bus passengers, who had sent text messages with go ...
April 13, 2011
Anthropology and Culture, Communication

Love is in the air: Bus drivers give valentine roses – and get positive vibes back

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On Valentines Day we launched a new campaign in the Copenhagen buses. Some 300 bus drivers handed out roses to some of their passengers in order to create conversation and good vibes. We named it ‘Good moments’ and several thousand text messages returned from happy customers who apprecia ...
December 20, 2010
Branding, Communication

Bus drivers rap MC Einer Christmas song to create new image

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Every year at Christmas time a Danish hit from 1988 by rappers MC Einar is played on Danish radio. ”Jul, det’ cool” it’s called, meaning ”Christmas, it’s cool”. The rappers talk about an angry bus driver. Last week the ”Bus drivers with character” faced the old hit with their own r ...
October 25, 2010
Communication, StagisLife

Major branding project about the bus drivers in Copenhagen

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Last week I signed a contract with the public transportation organization Movia who represents the public bus industry in Copenhagen and Sealand. In July, the Danish Transportation Agency decided to allocate a little less than 10 mio. Danish kroner (about 1.3 mio Euro) to giving the bus drivers a be ...