April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
February 22, 2016
Branding, City branding, Corporate Social Responsibility (CSR), Design and Identity

Identity for a brand with a conscience: Medinge Group

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Medinge Group is a nonprofit think tank of brand experts and visionaries from all around the world. The purpose of the Group is to influence business to become more humane and conscious in order to help humanity progress and prosper. The belief of the think tank is that organisations have a broad re ...