June 8, 2017
Branding, Talks and events

Re:act your brand through powerful experiences

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How do you create a brand that your customers and employees can feel and build a relation to? At Re:act we invited some of the most experienced speakers to give their take on how to engage employees and spark the desire of your customers. Alfred Josefsen Leadership guru and former CEO at Irma, Alfre ...
April 25, 2017
Branding, Talks and events

Re:act your brand to make it jump off the white pages and into real life

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Creating a truly vibrant brand means implementing the appropriate behavior and creating a culture that runs through the entire organization – from management to staff and all the way to the customer experience. At Re:act, we focus on the necessity of living the brand in all aspects of the organiza ...
April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
March 5, 2011
Anthropology and Culture, Communication

Meaning at Work, new book by Nicholas Ind

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I first met Nicholas Ind at a reputation conference in Oslo about four years ago. I had just started working on my book on authenticity after finishing a master thesis at Copenhagen Business School and he had already written a handful of successful books on branding. One of them called Living the Br ...