October 21, 2021
Anthropology and Culture, Branding, City branding

Where is the city of Esbjerg heading in the future?

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“Demolish the ugly house at the square and build a new green market with a rooftop,” says one of the workshop participants while discussing a future scenario for Esbjerg as “Culture and Experience City”. Another participant is imagining what Esbjerg could be like in the scenario “Sustainab ...
March 12, 2021
Branding, Purpose
Is your brand strategy woke

No. 1 priority 2021: Your brand strategy

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Developing your brand strategy based on an authentic purpose is more important than ever. Brands are struggling to find a relevant place and purpose in constantly changing cultural, political, financial, and environmental contexts. How is your brand relevant in terms of the environment and the Susta ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
September 3, 2019
Anthropology and Culture, Creativity and Leadership, Talks and events

24 hours of emergent agenda setting

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With Danish elections and a new Danish government forming in June, just before the summer holidays, the new Minister of Culture, Joy Mogensen, and the Department of Culture had little time to plan and think about the annual event which by tradition is held mid-August. I was pleased to assist the Min ...