February 26, 2016
Branding, City branding

The ecological municipality Lejre works with Stagis

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For the past few years, Lejre Municipality in Sealand, Denmark, has been known as “the ecological municipality” and – more recently – known for an extraordinary ability to involve citizens and create social and communal, local activities. After a public tender at the end of 2015 we a ...
April 17, 2012
Authenticity Book, Branding

Truly an authentic position

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Casper Vorting does something nobody else does. He produces beer the old fashioned way. Boegedal Brewery (Bøgedal Bryghus) produces beer without the use of pumps or thermostats of any kind. Casper uses original recipes from the 18th centrury and brews his beer using methods dating more than 100 yea ...
November 24, 2010
Talks and events

Kom-Dag 2010 on Authenticity and Credibility

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I was fortunate enough to participate at “Kom-dag”, the annual event created by the Danish Communication Association. The theme this year was Authenticity and Credibility. Apart from a 30-minute talk in the morning, I gave a brief interview that you can watch on YouTube and an article ab ...