Monthly Archives: June 2013

June 21, 2013
Authenticity Book

Review of Den autentiske virksomhed (The Authentic Company)

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Book Review: Center for Cultural and Experience Economy just published their review of our book (in Danish). “Let me tell you straight away. “The Authentic Company” by Nikolaj Stagis is a book of high quality. Both in outside and inside. Here you’ll find more than 300 page ...
June 20, 2013
Authenticity Book, City branding

Municipality Branding: Lego or Low taxes?

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  Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We ...
June 12, 2013
Talks and events

Prelude – Folkemødet 2013

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The Danish political festival, Folkemødet, starts tomorrow at Bornholm, where Stagis is represented. It is only the third year, where Folkemødet is held in Denmark, and it has already surpassed its own expectations. This year, Folkemødet beats all records and it is likely that there will be a tot ...
June 7, 2013
Anthropology and Culture, Branding, Communication, Design and Identity

Searching for the authentic brand

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“The municipalities are entering a conform template that makes them more mainstream than unique. Branding a municipality is about defining a unique profile. The municipalities cannot be perceived as unique if they brand themselves on general values.” This is what Nikolaj state in the fea ...