Searching for the authentic brand


“The municipalities are entering a conform template that makes them more mainstream than unique. Branding a municipality is about defining a unique profile. The municipalities cannot be perceived as unique if they brand themselves on general values.”

This is what Nikolaj state in the feature of the Danish newspaper ‘Kommunen’ (“The Municipality”). Click on the link below and read the article (in Danish only):

Kronik Kommunen (article in Danish).pdf (936,41 kb)