April 25, 2017
Branding, Talks and events

Re:act your brand to make it jump off the white pages and into real life

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Creating a truly vibrant brand means implementing the appropriate behavior and creating a culture that runs through the entire organization – from management to staff and all the way to the customer experience. At Re:act, we focus on the necessity of living the brand in all aspects of the organiza ...
October 21, 2016
Communication, Talks and events

Re:attract your lover or your next customer

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Why do you feel attracted to someone and fall in love? And how do you create a beautiful brand that will attract new customers? Is there any connection between being attracted to a person and a brand? Meet two inspiring speakers who will share their perspectives on how branding can be used to i ...
October 7, 2016
City branding, Talks and events

Relaunching Our City Branding Conference: New Tourism and Leisure Track

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We are excited to announce our new place branding conference in April 2017 delivering the newest knowledge on branding of cities as well as destinations and attractions within the tourism and leisure area. This Copenhagen event is a relaunch of the successful Municipality Branding Conferences (Kommu ...
July 15, 2016
Branding, Talks and events

The fine art of Re:positioning the brand

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To make it in today’s business environment, characterized by emerging trends, a rapidly changing media landscape, evolving consumer needs, and fierce competition, brands need to constantly evaluate and redefine their market position. At this Re:garding event some of the most skilled speakers join ...
April 3, 2010
Talks and events

The Authentic Company and the product brands – lecture in Sydney

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About two weeks ago, I gave a lecture on Authentic Organizational Identity at University of Technology in Sydney as I was invited to join a series of lectures called Future Design Strategies. Martin Kornberger (who’s just published a wonderful book on branding called “brand society” ...