August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
May 23, 2018
Creativity and Leadership, Other, Talks and events

6 ideas for designing a successful leadership seminar

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The arts and cultural institutions are experiencing challenging times trying to ensure high quality and innovate their content and offerings while public funding is decreasing year by year. The museums, theatres, creative schools and other public cultural organizations in Denmark have to look for ne ...
June 8, 2017
Branding, Talks and events

Re:act your brand through powerful experiences

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How do you create a brand that your customers and employees can feel and build a relation to? At Re:act we invited some of the most experienced speakers to give their take on how to engage employees and spark the desire of your customers. Alfred Josefsen Leadership guru and former CEO at Irma, Alfre ...
April 25, 2017
Branding, Talks and events

Re:act your brand to make it jump off the white pages and into real life

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Creating a truly vibrant brand means implementing the appropriate behavior and creating a culture that runs through the entire organization – from management to staff and all the way to the customer experience. At Re:act, we focus on the necessity of living the brand in all aspects of the organiza ...
June 10, 2011
Anthropology and Culture, Authenticity Book

New Book Edition Inspired by Development and Heritage in Rome

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I have just begun a two month visit to Accademia di Danimarca in Rome, where I’ll be starting a new process of the international edition of “The Authentic Company”. During the next week I will be finishing the Danish edition of the book “The Authentic Company”. It exami ...