Monthly Archives: October 2014

October 29, 2014
Branding, City branding, Communication, Creativity and Leadership, Design and Identity, StagisLife, Talks and events

Danish for progress: Smilet blegnede aldrig

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Borgmester Jacob Bundsgaard (S) ændrer nu Aarhus Kommunes brandingstrategi for tredje gang på otte år. Det omdiskuterede ‘Aarhus – Danish for progress’ gav ikke den effekt, som man havde håbet på – og ‘Smilets By’ spøger stadig i kulissen. Her er tre klassiske place ...
October 15, 2014
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Talks and events

New management trend: Leadership through relations

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Stagis has been working with Copenhagen Business School’s master programme Master of Management Development since 2006. The first couple of years we helped MMD improve the basic communications channels e.g. newsletters, website, corporate design, POS-materials, PR, social media, Google Adwords and ...
October 14, 2014
City branding, Talks and events

Hvornår er branding løsningen? Og hvornår er det ikke?

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På Kommunebranding14 vil du opleve professor Gregory Ashworth. Som en forsmag på hans præsentation kan du nedenfor læse et uddrag af hans pointer. Place branding er på alles læber og bliver ofte opfattet som et universalmiddel, der kan løse alle problemer. Det er dog langt fra altid, at place ...
October 7, 2014
Anthropology and Culture, Branding, Communication, Corporate Social Responsibility (CSR), Design and Identity

Creating purpose is strategy, not marketing

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Why “purpose” is the new buzz word in branding Within the last couple of years more and more people in business talk and write about the “purpose” of their company and how it creates meaning. Recently I’ve been reading articles in the ad and marketing industry where the term “purpose age ...
October 6, 2014
Branding, City branding

Varde har fået ny vision: Naturen skal drive udviklingen

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Under overskriften ”Varde Kommune – i ét med naturen” lyder Vardes nye vision og kommunens første skridt mod en ny fremtid, som skal tiltrække borgere og erhvervsliv. Visionen er et Varde i 2030, hvor at aktivt liv i, for og med naturen driver vækst og innovation for erhvervslivet, tilbyde ...
October 3, 2014
Anthropology and Culture, Communication, Creativity and Leadership, Design and Identity

Back to the roots?

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Det danske Hedeselskab (literally: “the Danish Heath Society”), an association whose commercial green sector activities generate an annual turnover of more than 2 billion DKK, has asked Stagis to help develop and revitalize its brand. First thing we did was to conduct an ethnographic map ...
October 1, 2014
City branding, Communication

Kommunernes svære linedans

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Kronik i Jyllands-Posten 1. oktober 2014. Af Nikolaj Stagis, forfatter og adm. dir. i brandingbureauet Stagis A/S Kommuner, byer og regioner Danmark rundt taler om branding. Om at skille sig ud fra mængden. Med kommunalreformen, finanskrisen og urbaniseringen er der skabt et øget behov for at diff ...