Monthly Archives: May 2006

May 30, 2006
Design and Identity

Building the Authentic Reputation in New York and Maybe in Denmark

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Over the weekend I attended the 10th annual Reputation Institute Conference in New York City. A number of interesting people from the academic as well as the professional side of corporate reputation showed up to discuss how we can understand and build corporate reputation. One of the founding farth ...
May 29, 2006
StagisLife

Something is going on in the yard…

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Day one: People armed with shovels and dressed in Kansas from top to bottom enters the yard, Gasværksvej 4E. They look determined. Day two: People (still armed) are digging, restructuring the bushes. Day three: People measuring up Day four: Seriously measuring up. Seriously. … and then today two ...
Anthropology and Culture

Alarming Flight with Continental Airlines

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Yesterday I flew home from NYC with Continental Airlines. The cab-driver was rude and didn’t understand a word of what I said. I succeeded in guiding him to Newark. Not a problem being the standard with New York cabs and a reason to feel OK. Then things got funny. The e-ticket screen didn̵ ...
May 28, 2006
Communication

Behov for en politisk øjenåbner

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Under et foredrag for en gruppe efterskoleforstandere i sidste uge, var dagens tema efterskolernes fremtidige udfordringer. Diskussionen kom selvfølgelig også til at handle om den politiske situation og den uvished, landets efterskoler må forholde sig til lige nu. Hvad skal der ske med 10. klasse ...
May 23, 2006
Creativity and Leadership

Customer Made

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These days companies are doing all they can to get their customers involved in co-creating their products. CUSTOMER-MADE: “The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, ...
May 19, 2006
Creativity and Leadership

Free stuff – garbage

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garbagescout.com ...
May 16, 2006
Anthropology and Culture, Design and Identity

Mind the Gap, Please!
(Or, Actually, Don’t Mind it at All)

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Recently I’ve been working with the implications of corporate brand identity gaps; for instance the differences between the vision of management and how tasks are worked out in a bussy everyday life among colleagues in the organization. As you may have experienced yourself, most companies expe ...
Creativity and Leadership

EuroGel 2006

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GEL is short for “Good experience Live” and is a conference, and community, exploring good experience in all its forms — in business, art, society, technology, and life. The conference started in New York but this year the first European version (EuroGel 2006) is coming to Denmark ...
StagisLife

Scooter experiences #2

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These helmets seem to be girls biggest protest against scooters. Now that I have tried these things on several times, I think it’s time to introduce some light and shade into the helmet discussion. – Yes, helmets are not suitable for any hairstyle! But as long as you keep it simple, it&# ...
Creativity and Leadership

The movie that puts South Africa on the map

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…That is what Nelson Mandela said about the movie “Tsotsi”. I went to the movies last night to see “Tsotsi” and I must say: Go! Go! Go! On Thursday it will disappear only to return on DVD in a couple of months. Tsotsi made a great impression on me and was not only a visual […] ...
StagisLife

Scooter experiences #1

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As a part of an target group research carried out for a scooter supplier, we now have four scooters here at Stagis. And I can say for sure, it’s a big hit among the girls here at the bureau. Personally, I had my first scooter expererience the other night when I was going to a […] ...
May 15, 2006
Anthropology and Culture, Design and Identity

Is B&O Losing Itself trying to Gain Market?

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Today I heard regional director Lars Kirstein from Bang & Olufsen talk about the current state of the old danish audio and design company as did my co-students at MMD. It was a great experience as I was utterly surprised by some of Lars’ statements. “Design is a commodity” for ...
May 8, 2006
Communication

Blogging is a Free Choice

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There is no doubt that when companies decide to start an external blog they will have a number of worries. What if someone writes negative comments about our products or services? Do we have enough time to keep the blog updated with new posts every day? All these worries are understandable and somet ...
May 3, 2006
Communication

Innovative marketing tools

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Because I’m writing my final thesis (as part of my communication studies) on corporate blogging I get to spend a lot of time reading fantastic books on the subject. The best way of explaining what blogs does for businesses are by giving examples of cases that have been either successful or uns ...