Noma is once again the World’s best restaurant. Through their concept which is at the same time historic and uses the terroir of the Nordic region innovatively, they are able of creating a unique experience – what I call an authentic identity. When I released my book Den autentiske virksomhed (“The Authentic Company”) in March, Nomas CEO Peter Kreiner gave an excellent talk on the authentic identity of the restaurant. He talked about the concept and how Noma has continually been striving to focus and narrow the identity and the concept of the restaurant in order to be more and more clear on the identity and the story of the organization.
You can view a segment of his talk on my vimeo-channel here:
Nomas fornemmelse for tid og sted med Peter Kreiner
I was ever so pleased to participate in a live interview on Danish TV2 News this evening during the event in London where the 50 best restaurants 2012 were named. You can also read about Noma and the importance of their identity in the article Det gør Noma rigtigt (“What Noma is doing right”) on Berlingske www.b.dk today (Danish article).
