Purpose

August 26, 2024
Branding, Communication, Design and Identity, Purpose
MSF new brand identity scribble

Revitalized purpose, brand, and campaigns for Doctors Without Borders

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We’ve worked closely with Doctors Without Borders (Læger Uden Grænser – MSF) in Denmark to revitalize their brand, sharpen their purpose, and create a stronger, more engaging identity. We’re proud to present some of our work – a renewed Doctors Without Borders brand that speaks mo ...
May 30, 2024
Purpose, StagisLife
Branders Magazine interview with founder Nikolaj Stagis

Inspiring Founders: Defining your niche identity

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Branders Magazine interview with founder Nikolaj Stagis ...
February 6, 2023
Branding, Communication, Purpose
Maria nurse on MSF train Ukraine

Eye witness documentary from Ukraine for Doctors Without Borders

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When the war in Ukraine escalated, Doctors Without Borders (Læger Uden Grænser – MSF) transformed a train into being an ambulance and ER to transport and treat critically injured patients. Maria, a Danish nurse, was one of the MSF medical professionals working onboard being in charge of the tra ...
May 30, 2022
Anthropology and Culture, Branding, Purpose
MSF marche in Cambodia

Redefining purpose for Doctors Without Borders

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In our collaboration with Doctors Without Borders (MSF, or Læger uden Grænser in Danish)—we are on a continuing journey of redefining the organization’s purpose, identity and brand. Lately, we have worked closely with MSF to articulate a clearer and more impactful purpose, brand promise and na ...
November 5, 2021
Branding, Purpose
MSF

Revitalizing the brand of Doctors Without Borders (MSF) in Denmark

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Doctors Without Borders (MSF) has chosen Stagis to help revitalize their brand in Denmark, ensuring their mission and impact are clearly communicated and deeply understood. For more than two decades, Stagis has helped organizations find, define, and express their authentic identity. The work of unco ...
June 30, 2021
Branding, Purpose

Rebranding of the Danish Radio Concert Hall

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DR Koncerthuset (The Danish Radio Concert Hall) is collaborating with Stagis as their primary advisor to help develop the identity and rebrand the Koncerthuset brand. We will be assisting the management team as well as the branding and marketing team in defining the purpose and core narrative of the ...
March 12, 2021
Branding, Purpose
Is your brand strategy woke

No. 1 priority 2021: Your brand strategy

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Developing your brand strategy based on an authentic purpose is more important than ever. Brands are struggling to find a relevant place and purpose in constantly changing cultural, political, financial, and environmental contexts. How is your brand relevant in terms of the environment and the Susta ...
March 25, 2020
Branding, Corporate Social Responsibility (CSR), Purpose

Do you have a corporate purpose, a corona purpose or a party purpose?

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The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with the business – and therefore is forgotten in times of gravity. But the epidemic also present co ...
March 11, 2020
Anthropology and Culture, Branding, Communication, Creativity and Leadership, Design and Identity, Purpose

The brand transformation journey

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Brands have become complex creatures and creating or redefining your brand is not as simple as some may think. If you consider the brand of an organization something that the leaders of the organization act in line with, something that people in the company live out in everyday practice as well as s ...
January 6, 2020
Branding, Communication, Design and Identity, Purpose

ChangeGroup transform digital practices. We transformed their brand

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The IT consultants ChangeGroup wanted to develop their business and explore their potentials. The company was slowly becoming more than a sales organization and strived to become a strategic advisor to the customers. We delivered the strategy that transformed the brand. We developed a visual identit ...
August 15, 2019
Branding, Communication, Purpose

Six ways of building your purpose brand

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The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief systems of organizations and the developments in terms of financial performance is hard to make, but some studies prove the connection between companies that have a ...
June 11, 2019
Branding, Corporate Social Responsibility (CSR), Purpose

EAC Foundation focus purpose for higher impact in new strategy

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A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundation develop a focused youth strategy, finding ways of supporting business students and the next genera ...
April 11, 2019
Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

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LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
December 6, 2018
Branding, Creativity and Leadership, Purpose

Your business has the potential to change the world

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In the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion. I have written one of the chapters, in wh ...
November 16, 2018
Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

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Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...