Doctors Without Borders (MSF) has chosen Stagis to help revitalize their brand in Denmark, ensuring their mission and impact are clearly communicated and deeply understood. For more than two decades, Stagis has helped organizations find, define, and express their authentic identity. The work of uncovering a true purpose and aligning it with strategy, communication, and culture has taken us from municipalities and institutions to global brands and NGOs. Now, we are honored to embark on a journey with one of the most respected humanitarian organizations in the world.
MSF was founded in 1971 by a group of doctors and journalists who saw an urgent need for independent medical aid in the midst of crises. Their dual perspective—medical expertise combined with the ability to bear witness of what they see happening where they work—has shaped the organization into what it is today: a global force that provides medical care where it’s needed most, from war zones to epidemic outbreaks and natural disasters. In 1999, MSF was awarded the Nobel Peace Prize in recognition of its pioneering humanitarian work and its commitment to providing impartial medical assistance in some of the most dangerous and neglected areas of the world. More than five decades later, MSF continues to operate on the frontline of human suffering, guided by principles of neutrality, impartiality, and independence.
As we embark on this one to two-year collaboration, our goal is to help revitalize MSF’s brand in Denmark, ensuring that their identity, communication, and presence reflect the extraordinary impact they make in the world every day. Like so many purpose-driven organizations, MSF is not just a name or a logo—it is a commitment, a responsibility, and a movement that must be lived and expressed in every touchpoint.
Our work with MSF Denmark will focus on sharpening their purpose and ensuring that the brand is both powerful and relevant in a Danish context. Through an evolved identity, a strengthened narrative, and a renewed digital presence, we aim to bring more people closer to MSF’s cause, fostering engagement and support for their mission. One of our key deliveries will be a nationwide campaign online, in traditional news media, and on TV, with the aim of both raising awareness and understanding of the brand and increasing fundraising. MSF is actively fundraising in Denmark to support their activities around the world, and a clearer brand that emotionally resonates with the public will help increase both awareness and financial support. Beyond design and messaging, this is about ensuring that every part of the organization, from field workers to office staff, can see themselves in the brand and carry it forward.
At Stagis, we have always believed that a strong brand is not invented—it is uncovered and articulated in a way that connects deeply with people, both internally and externally. MSF’s story is one of courage, urgency, and action. We are proud to be part of the effort to shape how that story is told in Denmark and to help MSF continue their vital work in the years to come.
