June 30, 2021
Branding, Purpose

Rebranding of the Danish Radio Concert Hall

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DR Koncerthuset (The Danish Radio Concert Hall) is collaborating with Stagis as their primary advisor to help develop the identity and rebrand the Koncerthuset brand. We will be assisting the management team as well as the branding and marketing team in defining the purpose and core narrative of the ...
March 12, 2021
Branding, Purpose
Is your brand strategy woke

No. 1 priority 2021: Your brand strategy

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Developing your brand strategy based on an authentic purpose is more important than ever. Brands are struggling to find a relevant place and purpose in constantly changing cultural, political, financial, and environmental contexts. How is your brand relevant in terms of the environment and the Susta ...
May 5, 2020
Branding

What is the purpose of the Trump brand?

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Trump is a skilled marketeer who, with all too known means from the old school marketing book, has built a unique personal brand so well that it made it all the way to the White House. Since 2000, when Trump first ran for president, he has been in the process of establishing and building his [&helli ...
March 25, 2020
Branding, Corporate Social Responsibility (CSR), Purpose

Do you have a corporate purpose, a corona purpose or a party purpose?

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The corona epidemic threatens both people, companies and brands. In some cases, the crisis reveals that social responsibility and purpose is nothing more than party talk that has nothing to do with the business – and therefore is forgotten in times of gravity. But the epidemic also present co ...
April 11, 2019
Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

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LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
February 6, 2019
Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

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Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...
November 16, 2018
Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

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Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...
December 5, 2017
Branding, Design and Identity

Revitalizing the IT consultancy brand ChangeGroup

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With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...
October 17, 2017
Branding, Communication

Branding failures and successes on Facebook

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Facebook is an important branding tool because of its social nature where dialogue and engagement are the key words. It’s a unique opportunity to interact with stakeholders and even learn about their needs and behaviours through useful data. If done right, Facebook can work magic on a brand by unf ...
September 20, 2017
StagisLife

Four new consultants joins Stagis

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Over the summer we have welcomed a handful of new consultants to the Stagis team. They come out of different professional worlds, all touching upon the spheres of business strategy, branding and communications. You can meet all four of these wonderful people here with a brief introduction and a pers ...
September 14, 2017
Branding, Talks and events

Re:define your purpose and let the organisation become the best version of itself

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Please notice the new date for the event: November 22.  How do you transform purpose from buzzword into a powerful strategic tool? At Re:define we investigate how a clearly defined purpose sets the strategic direction and creates a strong core narrative, with potential to be translated into everyd ...
October 14, 2016
Branding, Design and Identity

Stagis to transform the Fisheries and Maritime Museum

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The Fisheries and Maritime Museum (Fiskeri- og Søfartsmuseet) has joined forces with Stagis as a part of the museum’s vision to create experiences that people speak about. Traditionally, fishery have been one of the most important industries in Denmark, and today the museum is one of the most inf ...
September 26, 2016
Branding, Talks and events

Creating local and global brand value: Watch the Medinge conference videos

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The international branding think tank Medinge Group and Stagis co-hosted Medinge’s fist meeting in Copenhagen. The meeting was held as a full day conference at Danish Design Centre and focused on how brands create local and global value. During the event, Medinge member Peter Brown, Simon Paterso ...
August 3, 2016
Branding, Talks and events

Brands With a Conscience Conference in Copenhagen September 15 and 16

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Businesses and organizations are meeting new demands and new opportunities as users, customers and citizens want conscious and humane organizations, services and products. The international branding think tank Medinge Group invites you to two inspirational conferences themed by Medinges new book “ ...
April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...