The international branding think tank Medinge Group and Stagis co-hosted Medinge’s fist meeting in Copenhagen. The meeting was held as a full day conference at Danish Design Centre and focused on how brands create local and global value. During the event, Medinge member Peter Brown, Simon Paterson, Sandra Horlings and Nikolaj Stagis presented their take on the topic. We also learned how Danish Design Centre, Danish Church Aid and the Creative Conscience Award create meaningful brands where economic growth, conscious leadership and social responsibility goes hand in hand. We are very pleased that Danish Design Centre was committed to host this event and help us make the day very inspirational.
If you were unable to participate in the event, but want to get all the points from the presentations and the discussions, then you can experience the inspiring talks in the videos below. We were very lucky to have the skilled video marketing platform TwentyThree live stream the events during the day, and now you have the chance to watch or revisit the videos.
Nicholas Ind, professor at Oslo School of Management, and Sandra Horlings, brand- and strategy consultant at Wonderwings: Who is Medinge Group and “Brands with a Conscience”.
Brexit and the implications for UK’s brandjgh
Peter Brown, Managing Director at FischerBrown. Simon Paterson, Strategic Brand Consultant at Paterson Associates and Erica Uffindell, Director of the Global Centre for Conscious Leadership supported the discussion.
Danish Design as a brand for Denmark and Danish cities
Monica Maria Moeskær, Project Manager at Danish Design Centre
Conscious city brands
Nikolaj Stagis, Brand expert and CEO at Stagis A/S
Workshop on brands with a conscience in circular economy
Sandra Horlings Brand, strategy consultant at Wonderwings
WeFood and benefits of collaborating with NGO’s
Per Bjerre, Head of Media in Danish Church Aid
Awards to impact
Chrissy Levett, Founder of Creative Conscience
Discussion of the key points from the event
Nicholas Ind, Professor at Oslo School of Management
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