Creating local and global brand value: Watch the Medinge conference videos


The international branding think tank Medinge Group and Stagis co-hosted Medinge’s fist meeting in Copenhagen. The meeting was held as a full day conference at Danish Design Centre and focused on how brands create local and global value. During the event, Medinge member Peter Brown, Simon Paterson, Sandra Horlings and Nikolaj Stagis presented their take on the topic. We also learned how Danish Design Centre, Danish Church Aid and the Creative Conscience Award create meaningful brands where economic growth, conscious leadership and social responsibility goes hand in hand. We are very pleased that Danish Design Centre was committed to host this event and help us make the day very inspirational.








If you were unable to participate in the event, but want to get all the points from the presentations and the discussions, then you can experience the inspiring talks in the videos below. We were very lucky to have the skilled video marketing platform TwentyThree live stream the events during the day, and now you have the chance to watch or revisit the videos.

Nicholas Ind, professor at Oslo School of Management, and Sandra Horlings, brand- and strategy consultant at Wonderwings: Who is Medinge Group and “Brands with a Conscience”.

Brexit and the implications for UK’s brandjgh

Peter Brown, Managing Director at FischerBrown. Simon Paterson, Strategic Brand Consultant at Paterson Associates and Erica Uffindell, Director of the Global Centre for Conscious Leadership supported the discussion.

Danish Design as a brand for Denmark and Danish cities

Monica Maria Moeskær, Project Manager at Danish Design Centre

Conscious city brands

Nikolaj Stagis, Brand expert and CEO at Stagis A/S

Workshop on brands with a conscience in circular economy

Sandra Horlings Brand, strategy consultant at Wonderwings

WeFood and benefits of collaborating with NGO’s

Per Bjerre, Head of Media in Danish Church Aid

Awards to impact

Chrissy Levett, Founder of Creative Conscience

Discussion of the key points from the event

Nicholas Ind, Professor at Oslo School of Management


Remember to keep yourself updated on our past or upcoming events on our website, Facebook and LinkedIn profile or sign up for the Stagis Newsletter to make sure that you get the information as one of the first.