June 11, 2019
Branding, Corporate Social Responsibility (CSR), Purpose

EAC Foundation focus purpose for higher impact in new strategy

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A new wave of purpose-focused strategies and leadership transformations are passing through foundations in Denmark and across the World. At the end of 2018 we helped The East Asiatic Company Foundation develop a focused youth strategy, finding ways of supporting business students and the next genera ...
April 11, 2019
Branding, Communication, Design and Identity, Purpose

Creating strong brand and market position for disability association

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LOBPA was founded as an association with a burning ambition of enabling people with disabilities to take control and live a free and independent life. That is not an easy task. In the nine years, LOBPA has existed, they have been working for the rights of people with severe disabilities, influencing ...
February 6, 2019
Branding, Communication, Design and Identity

New name and visual identity transformes Wedo’s brand

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Copenhagen’s no 1 chain of convenience salad shops needed to differentiate from other restaurants in the take-away market. We developed a brand strategy and a visual identity to clearly define and express Wedo’s identity. Today, Wedo is a growing and successful business, tapping into the ...
November 16, 2018
Authenticity Book, Branding, Communication, Other, Purpose, Talks and events

Create innovation and growth by defining your purpose

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Some of the most successful brands manage to look inward and use their inherent potentials to strengthen the company’s authentic brand. This fall Nikolaj Stagis and I held events in a collaboration with The Danish Chamber of Commerce (Dansk Erhverv) in Copenhagen and Aarhus, where Nikolaj talked ...
December 5, 2017
Branding, Design and Identity

Revitalizing the IT consultancy brand ChangeGroup

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With a 23 year track-record, the IT consultancy ChangeGroup was one of the pioneers in delivering experienced IT consultants on freelance contracts. We are proud to be working with an energetic and passionate organization, which holds a fascinating culture focused on team work. For the past few w ...
March 1, 2017
Branding, Creativity and Leadership

Potentials and pitfalls in acquiring the Pihl & Son contracting brand

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Investors are breathing new life into the well known Danish developer brand Pihl & Son which went bankrupt in 2013. Now owner and board member of LM BYG, Carsten Mindegaard, has teamed up with an investor and bought the intellectual property rights from the bankruptcy estate. Together they are ...
June 20, 2016
Anthropology and Culture, City branding

Mapping the authentic strengths of Egedal

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Starting the branding process with mapping the strengths of the area provides several advantages. Most importantly, it insures a genuine result, which is not only critical in regards to outsiders considering relocating to the region, but also for the people of Egedal, a municipality north of Copenha ...
April 6, 2016
Anthropology and Culture, Branding, City branding, Communication, Corporate Social Responsibility (CSR)

(Place) Brands With A Conscience (new book)

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Developing brands with a conscience is the main concern of the think tank Medinge Group. The think tank states their purpose as to “influence business to become more humane and conscious in order to help humanity progress and prosper.” Recently the group released their newest book, “Brands wit ...
October 23, 2015
Design and Identity

Making the past present: Implementing authentic strengths in Hedeselskabet’s brand

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Hedeselskabet has revitalised its brand by uncovering its authentic identity and implementing their new purpose and identity throughout the organization. Hedeselskabets businesses already generates an annual turnover of more than 2 billion DKK, but by identifying the companys brand essence, Stagis w ...
May 28, 2015
Branding, Design and Identity

Nikolaj Stagis at Uffindell

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Nikolaj Stagis will share his insights into authenticity and branding on Friday 29th May 1pm-2pm in London at Uffindell’s event The Catalyst Club. Uffindell is an international brand agency with offices in London and New York. With customers from the ranks of HSBC, British Computer Society and ...
August 18, 2013
Authenticity Book, Corporate Social Responsibility (CSR), Creativity and Leadership

New Management Era: Capitalism and Hyperreality at Academy of Management

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Academy of Management, the Worlds largest conference on management with about 10.000 participants and 1.600 presentations and workshops over a five day period. The conference is held in a new state in the US every year and this year it went down in Orlando, Florida – the home of Walt Disney World. ...
February 14, 2013
Anthropology and Culture, Communication

Spelt bread or inner strengths?

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  Yesterday evening Nikolaj Stagis appeared as a guest in the TV-programme Deadline on DR2 for a debate on authenticity. Together with lifestyle expert Christine Feldthaus and anthropologist Karen Lisa Salamon he discussed the nature of authenticity in the context of lifestyle and consumption. ...
June 4, 2012
Design and Identity

What is your project?

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During the last few months Stagis has developed and implemented the new identity for Flakkebjerg Efterskole. The identity is developed in close collaboration with students and teachers of the boarding school. The project began with an investigation of the inherent authentic strengths of the school, ...
May 29, 2012
Talks and events

Crisis and growth based on the inner strengths of the company

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Casper Vorting and Nikolaj Stagis at the conference Autentisk vækst (“authentic growth”) at ARoS art museum in Aarhus May 24th 2012 Last week we did a great event in Aarhus called “Autentisk Vækst”. The presenters at the conference were Winnie Johansen, professor in corporate commu ...
May 1, 2012
Authenticity Book, Talks and events

Noma World’s no 1 again – see CEO Peter Kreiner from the launch of “The Authentic Company” book

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Noma is once again the World’s best restaurant. Through their concept which is at the same time historic and uses the terroir of the Nordic region innovatively, they are able of creating a unique experience – what I call an authentic identity. When I released my book Den autentiske virks ...